Dimensions for Mobile Apps

A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension. This topic covers:

Dimensions for Mobile Apps

Dimensions available to you for each report are grouped into categories.

This section describes all available dimensions for Push messages, organized by group.

Account

  • Account Name: Name of the account, including sub-accounts where applicable

Program

  • Program: Name of the program
  • Stage: Stage of the program that was used to send campaigns

Campaign

Important: If you change a campaign’s name, folder, marketing program, marketing strategy, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.

  • Campaign: Name of the campaign
  • Folder Name: Name of the folder that contains the campaign
  • Marketing Program: Marketing Program defined during campaign design

    Note: Prior to 19A, if you changed a campaign’s marketing program for a standard launch, then historical launches would keep the old values in Insight, while new launches would take the new values. Post 19A, Insight will display the new marketing program values for both historical and new standard launches. This update applies to all channels. It does not impact the CED behavior.

  • Marketing Strategy: Marketing Strategy defined during campaign design.

    Note: Prior to 19A, if you changed a campaign’s marketing strategy for a standard launch, then historical launches would keep the old values in Insight, while new launches would take the new values. Post 19A, Insight will display the new marketing strategy values for both historical and new standard launches. This update applies to all channels. It does not impact the CED behavior.

  • Notification Action: Message format of the Push campaign, such as Basic Push, Rich Push, or Deep-Linked Message.
  • Campaign Type: The type of Mobile App campaign: In-App Campaign, Message Center Direct, and Push Campaign.

    Important: When creating custom reports for the Mobile App channel, if a Push campaign was also sent to the Message Center, you will see two sends for that Push campaign, and all the related performance metrics will be diluted. For example, Open Rate for the Push campaign will be counted against both sends and not only the push sent. If you want to see Push notification sends without Message Center sends, make sure to use a filter in your custom report to set the Sent to Message Center dimension to No.

  • External Campaign ID: IDs for campaigns initiated by external systems
  • Launch Type: Type of launch, such as proof, standard, or triggered
  • Launch Code: Code representing the launch type
  • Launch ID: ID that represents the launch identifier
  • Mobile App: Name of the mobile app as defined by the App developer
  • App Status: Status of the app to which the Push notification was sent
  • App ID: ID of the app to which the Push notification was sent
  • App Key: Key of the app to which the Push notification was sent
  • Platform Type: Operating System corresponding to the Platform selected by the App Developer

Deliverability

  • Bounce Type: Hard or soft bounces.
  • Bounce Category: For each bounce type, the general category of the bounce reason.
  • Bounce Code & Reason: For each bounce category, the specific error codes and reasons received for the bounced messages.

Interactive Notification

  • Notification Category––Category representing a certain combination of Interactive Notification buttons such as "Accept OR Decline", "Yes OR No", or "Rate".
  • Button Name––Name of the button on the notification.
  • Button Number––Number of the button on the notification, ordered from left to right.
  • Button Clicks––Number of clicks on a button.
  • Button Click-Through Rate––(Button Clicks/Push messages delivered that included Interactive Notifications) * 100%.

Message Center

  • Sent to Message Center: Yes or No flag to indicate whether the message was also sent to the message center of the mobile app.
  • Launched As: Indicates if the campaign was launched as a push campaign or a message center campaign.

Sent Date

  • Sent Year: Year corresponding to the sent date
  • Sent Quarter: Quarter corresponding to the sent date
  • Sent Month: Month corresponding to the sent date
  • Sent Week: Week covering Monday to Sunday corresponding to the sent date
  • Sent Date: Day corresponding to the sent date
  • From Date: Beginning of the sent date range
  • To Date: End of the sent date range
  • Sent Day of Week: Day of the week corresponding to the sent date

Event date

  • Event Year: Year corresponding to the event date
  • Event Quarter: Quarter corresponding to the event date
  • Event Month: Month corresponding to the event date
  • Event Week: Week covering Monday to Sunday corresponding to the event date.
  • Event Date: Day corresponding to the event date
  • Event Day of Week: Day of the week corresponding to the event date
  • Event Hour: Hour in which the event occurred

Launch Date

  • Launch Date : Date corresponding to when the launch occurred

Relative Date Range

  • Sent Date Range: Relative date ranges corresponding to the sent date of the campaign
  • Last  Refresh Date & Time – Date and time of the last time that the data was refreshed

Tips for using Relative Date Range attributes and values:

  • Date range values are calculated by the account's time zone.
  • "Last" date ranges always exclude the current date, week, month, or quarter, depending on the date range selected (see Examples below).
  • "Last Quarter" follows the calendar year (for example, Q1 is January, February, March).
  • "Current" date ranges are displayed for the current complete date range:
    • Current Year displays data for the current complete calendar year at the time of executing the report. For example, if the report begins at 11:30 am on the 2nd of February, data will be displayed from 12:00 am on 1st Jan to 11:30 am on the 2nd of February (or till when data was last refreshed).
    • Current Month displays data for the current complete calendar month at the time of executing the report. For example, if the report is executed at 11:30 am on the 2nd of February, data will be displayed from 12:00 am on 1st Feb to 11:30 am on the 2nd of February (or till when data was last refreshed)
    • Current Week displays data for the current complete week at the time of executing the report. For example, if the report is executed at 11:30 am on the 2nd of February (Monday), data will be displayed from 12:00 am on the 2nd of February (Monday) to 11:30 am on 2nd Feb (or until the data was last refreshed).

      Note: The week starts on Monday and ends on Sunday.

  • Do not select multiple sent date ranges if given the choice, as this makes your data less meaningful.

Dimensions for Mobile App Analytics

Important: The Mobile App Analytics dashboards are currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request. Customers also need to have the Infinity Streams Cloud Service SKU to access this feature.

  • Mobile App: Name of the mobile app as defined by the App developer
  • Date Range: Relative date ranges corresponding to the date of the event
  • Trend Comparison: Analyze KPI trends through past period comparisons

Learn more

Sent Date Range, Send Date Range, Current Year, Current Month, Current Week, Current, Mobile