Push Notification Actions Dashboard
Note: This dashboard is available only to users with the Mobile Apps Analytics Manager role.
The charts on this dashboard trend performance metrics over time by notification action:
- Launch App
- Open Rich Message
- Open URL
The dashboard helps you analyze trends in Push performance metrics over time, and provides drill-down to the detailed campaign for deep-dive analysis.
For a deeper campaign-level analysis of the trend at a specific point, click the point to drill down to the campaigns that contribute towards the trend.
You can plot the performance metrics against each other for a comparison over time. To do this, select the comparison from the drop down list.
To open the Push Notification Actions dashboard:
- Click
Insight on the side navigation bar, and select Interactive Dashboards. - On the Analytics page, select the Mobile Apps tab and expand Performance.
- Click Push Notification Actions.
Summary of Key Performance Metrics
The dashboard provides a quick overview of the following key performance metrics for each action:
Launch App
- Sent––Number of sent notifications
- Open Rate––(Opens/Delivered) * 100%
- Active Rate––(Responses/Delivered) * 100%
- Conversion Rate––(Conversions/Delivered) * 100%
- Revenue––Total revenue associated with a particular campaign launch. Learn more about revenue tracking.
Open Rich Message
- Sent––Number of sent notifications
- Open Rate––(Opens/Delivered) * 100%
- Active Rate––(Responses/Delivered) * 100%
- Click-Through Rate––(Clicks/Delivered) * 100%
- Revenue––Total revenue associated with a particular campaign launch. Learn more about revenue tracking.
Open URL
- Sent––Number of sent notifications
- Open Rate––(Opens/Delivered) * 100%
- Active Rate––(Responses/Delivered) * 100%
- Conversion Rate––( Conversions/Delivered) * 100%
- Revenue––Total revenue associated with a particular campaign launch. Learn more about revenue tracking.