In-App Campaign Analysis Dashboard
Note: This dashboard is available only to users with the Mobile Apps Analytics Manager role.
This dashboard provides a comprehensive analysis of the selected In-App campaign.
To open the In-App Campaign Analysis dashboard:
- Click Insight on the side navigation bar, and select Interactive Dashboards.
- Select In-App Campaign from the Campaign Type drop down list and click Apply.
- In the In-App Campaign Performance table, click of the campaign you want to analyze.
Summary of Key Performance Metrics
The dashboard provides a quick overview of the following key performance metrics for the campaign:
- Sent––Number of sent in-app notifications
- Delivered Rate––(Delivered/Total Sent) * 100%
- Open Rate––(Opens/Delivered) * 100%
- Click-Through Rate––(Clicks/Delivered) * 100%. Applies to In-App, Rich Push, and Message Center campaigns.
Performance by Platform Type
This chart shows the following performance metrics, by platform type (the Operating System corresponding to the platform selected by the app developer):
- Click-Through Rate––(Clicks/Delivered) * 100%. Applies to In-App, Rich Push, and Message Center campaigns.
- Sent––Total number of sent in-app notifications
- Delivered Rate––(Delivered/Total Sent) * 100%
- Open Rate––(Opens/Delivered) * 100%
Performance Trend by Platform Type
This chart trends the following performance metrics, by platform type:
- Clicks––Number of total clicks on the in-app message
- Sent––Number of sent in-app notifications
- Delivered––Number of successfully delivered in-app messages (i.e. Sent - Bounced)
- Opens––Number of in-app notifications opened, including repeat opens
Campaign Performance
This report provides granular analysis of the campaign.