Push Campaign Analysis Dashboard
Note: This dashboard is available only to users with the Mobile Apps Analytics Manager role.
This dashboard provides a comprehensive analysis of the selected Push campaign.
To open the Push Campaign Analysis dashboard:
- Click
Insight on the side navigation bar, and select Interactive Dashboards. - On the Analytics page, select the Mobile Apps.
- Select Push Campaign from the Campaign Type drop down list and click Apply.
- In the Push Campaign Performance table, click
of the campaign you want to analyze.
Summary of Key Performance Metrics
The dashboard provides a quick overview of the following key performance metrics for the campaign:
- Sent––Number of sent notifications
- Delivered Rate––(Delivered/Total Pushes Sent) * 100%
- Open Rate––(Opens/Delivered) * 100%
- Active Rate––(Active/Delivered) * 100
- Conversion Rate––(Conversions/Delivered) * 100%
Performance by Platform Type
This chart shows the following performance metrics, by platform type (the Operating System corresponding to the Platform selected by the App developer):
- Active Rate––(Active/Delivered) * 100
- Sent––Total number of sent notifications
- Delivered Rate––(Delivered/Total Pushes Sent) * 100%
- Conversion Rate––(Conversions/Delivered) * 100%
Top Conversion Types
This chart shows the top conversion types for the campaign
Campaign Performance
This report provides granular analysis of the campaign.