Multivariate Tests Dashboard
Note: This dashboard is available only to users with the Mobile Apps Analytics Manager role.
This dashboard provides the test results of all running and completed Multivariate Tests. The winning version of each test is marked with 
. For information about Multivariate Testing, see Multivariate Testing (MVT) for Push Campaigns.
This dashboard includes the following charts and table:
- Multivariate Tests Chart
- Test Version Performance Table and Charts
Tip: To see only tests run between specific dates, select the date range from the Test Start From and Test Start To menus.
To open the Multivariate Tests dashboard:
- Click
Insight on the side navigation bar, and select Interactive Dashboards. - Click Dashboards > Analytics.
- On the Analytics page, select the Mobile Apps tab and expand Performance.
- Click Multivariate Tests.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
| Dimension | Definition |
|---|---|
| Program | Name of the program |
| Campaign | Name of the campaign |
| Campaign Type | Type of campaign (push, email) |
| Mobile App Dimensions | |
| Test Status | Status of the test: 'Ended' for completed tests, 'Running' for running tests |
| Test Start Date & Hour | Start Date of an instance of a test |
Measures
A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.
| Measure | Definition |
|---|---|
| Sent | Number of sent messages. |
| Delivered | Number of delivered messages. |
| Open Rate | (Opens / Delivered) * 100% |
| Conversions | Number of conversion actions. Learn more about conversion tracking here. |
| Conversion Rate | (Conversions / Delivered) * 100% |
Multivariate Tests Chart
The Multivariate Tests table shows all tests that have been run for a campaign. To view tests for a specific campaign, click the campaign name.
Test Version Performance Table and Charts
The Test Version Performance table and charts show results of all test versions of the campaign selected in the Multivariate Tests table.