Fatigue Analysis dashboard for SMS

Important: This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.

In this topic, learn about the different sections of the Fatigue Analysis dashboard for SMS (see also Additional topics for understanding Fatigue Analysis):

Important: if you want to use Fatigue Analysis for the SMS channel, ensure that your account is enabled for short URLs. Contact Oracle Support for more information.

To navigate to the Fatigue Analysis page:

  1. Click Insight An image of the global navigation with the Search icon selected. on the side navigation bar.
  2. Select Fatigue Analysis.

Burnout alert

Your dashboard displays a Burnout alert when your Saturated and Over saturated personas combined contain 60% or more of your profile list's recipients analyzed. This means that most of your recipients analyzed are showing decreased engagement and are at risk of burnout.

Dormant alert

Your dashboard displays a Dormant alert when your Inactive personas contain more than 50% of your mobile app list's recipients analyzed. This means that most of your recipients analyzed are showing no engagement.

Fatigue distribution chart

An image of the Fatigue Analysis Distribution of personas for SMS messages

Use this distribution chart to evaluate how your profile list is distributed across the five personas. For example, are most of your profiles in the Saturated and Over saturated personas, or is your dashboard displaying a Burnout alert? In this case, consider sending either highly personalized or fewer messages.

Member count for each persona

Access the member count by hovering or clicking the percent display for the persona.

Average of recommended SMS frequency

An image of Recommendations for SMS Fatigue Analysis

The recommendation displayed for a persona is the average of the recommended frequencies of all recipients belonging to that persona. For the Under saturated persona, the recommended frequency can help you improve engagement for members of that persona. For the Saturated and Over saturated personas, the frequency recommendation can help you prevent churn. The recommended SMS frequency for each recipient is available in the Fatigue Analysis profile extension table.

Send and click rate correlation chart

An image of the Fatigue Analysis SMS Correlation chart

This chart displays the relationship between the sends and click rate for each persona, allowing you to evaluate engagement rates. Each persona has a line graph (representing the persona members' average click rate for the past three months) and a bar graph (representing the persona members' total sends for the past three months). For example, if you are viewing this chart in the month of January, it displays data for the months of October, November and December.

You can see the values that correspond to a graph on the sides of the graph for each persona. The open rate corresponds to the percentages on the right side, and the clicks correspond to the values on the left side.

Use this chart to compare each persona's average view rate to the number of times users clicked a link inside the message, and to compare both metrics across personas. For instance, you can see the rate at which Saturated persona members open your SMS messages and compare it to the amount of SMS messages they receive. And how do those numbers compare to the Just right persona?

Additionally, click on the View these filters here link at the bottom of this chart to be taken to the prebuilt filters for this profile list.

Changing the profile list

The Fatigue Analysis dashboard lets you choose how you'd like to look at the data for the selected profile list. Open the Profile list drop-down to select a different list.

Additional topics for understanding Fatigue Analysis

Fatigue Analysis mechanics

Fatigue Analysis dashboard for Email

Fatigue Analysis dashboard for SMS (You are here)

Fatigue Analysis dashboard for Push

Fatigue Analysis filters and PET

Fatigue Analysis PET fields

Learn more

Fatigue Analysis overview

Understanding Conversion Tracking

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