Fatigue Analysis PET fields

Important: This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.

Important: If you want to use Fatigue Analysis for the SMS channel, ensure that your account is enabled for short URLs. Contact Oracle Support for more information.

In this topic, you'll learn about the columns in a Fatigue Analysis profile extension table (see also Additional topics for understanding Fatigue Analysis). You can view Fatigue Analysis PETs by navigating to The Folders iconFolders, or The Lists iconData> Profile Lists> Profile Extensions.

Important: While both email campaigns and SMS campaigns use profile extension tables, note that the profile extension table for an email campaign is a different table from that of an SMS campaign. However, the column names are the same for both types.

Column name Definition
RIID_ Oracle Responsys recipient ID for the profile.
FATIGUE_PERSONA The persona a recipient belongs to based on the recipient's engagement. This field is available as a profile filter attribute in the Filter Designer. The possible filter criteria for this attribute are: under saturated, just right, saturated, over saturated, and Inactive.
RECOMMENDED_DAY_CAP The ideal message frequency for this recipient per day. This field is available as a profile filter attribute in the Filter Designer.
RECOMMENDED_WEEK_CAP The ideal message frequency for this recipient per week. This field is available as a profile filter attribute in the Filter Designer.
RECOMMENDED_MONTH_CAP The ideal message frequency for this recipient per month. This field is available as a profile filter attribute in the Filter Designer.
SATURATED_LEVEL This field is populated with a value from 1 to 10. This field is only populated for RIIDs that belong to the Saturated or Over saturated persona. This field is available as a profile filter attribute in the Filter Designer. Marketers can for example use this attribute in a filter to trim off recipients who fall into the Over saturated persona and who have a saturated level of 10, since recipients with these two criteria are showing extremely decreased signs of engagement.
CREATED_DATE_ The date on which the Fatigue Analysis PET was created.
MODIFIED_DATE_ The last date that the profile was updated in the Fatigue Analysis PET.

Note: RECOMMENDED_DAY_CAP, RECOMMENDED_WEEK_CAP, and RECOMMENDED_MONTH_CAP are not available for Fatigue Analysisfor Push campaigns yet.

Additional topics for understanding Fatigue Analysis

Fatigue Analysis mechanics

Fatigue Analysis dashboard for Email

Fatigue Analysis dashboard for SMS

Fatigue Analysis dashboard for Push

Fatigue Analysis filters and PET

Fatigue Analysis PET fields (You are here)

Learn more

Fatigue Analysis overview

New Filter Designer user interface - Creating filters

Understanding Lists and Data Sources

Fatigue Analysis, Persona, Saturated, Over saturated, Under saturated, Just Right, Inactive, filter, prebuilt filter, PET, profile extension, simple filter, field, value, column, criteria, FATIGUE_PERSONA, RECOMMENDED_DAY_CAP, RECOMMENDED_MONTH_CAP, RECOMMENDED_WEEK_CAP, SATURATED_LEVEL, filter designer, attribute