Merchandising
As a Merchandiser, you're responsible for forecasting and planning ahead for your department. Furthermore, you're expected to drive sales to meet your company's commercial targets. We also know your role might overlap with Marketing, so tasks like creating search synonyms and promotions are also important.
Merchandising responsibilities may include:
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Range planning
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Collaborating with buyers to create marketable ranges and managing their performance throughout the season
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Analyzing sales information
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Producing sales projections
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Creating range strategies and using performance data to back up your proposals
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Managing profit by limiting risk, maximizing sales, and achieving your department's targets
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Helping with promotions and advertising campaigns
NetSuite has all the merchandising tools you need to meet these demands. From core features such as Merchandise Hierarchy, Promotions, and Searchandising, to website applications such as Correlated Items or Best Sellers.
Let's say you've got a new product ready to launch. What are the tasks required to help you successfully launch the product and then monitor the performance of your new product? We can take a look at how you can do all of this in NetSuite.
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First, you'll need to set up the product in NetSuite:
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You'll add it to your product inventory. For more information, see Inventory Management.
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You'll also want to make sure it shows up on your website. You can find detailed instructions in the Item Availability topic.
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You can use storefront product tools to add Item Images, assign it to a Commerce Categories, set up SuiteCommerce Product Reviews, and more.
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You'll want your customers to find the new product on your website. Here are a few ways to make sure it's visible:
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You can set up search synonyms to ensure it is discoverable. For more information, see Search Synonyms.
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You can use Storefront Merchandising Tools extensions to present the new product to customers while they shop on your website, such as Correlated and Related Items, Best Sellers, or Featured Product.
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You can also monitor activity related to orders of your new product on your website with storefront order features. These include Quantity Pricing to encourage upselling, and Product Lists or Save For Later which provide an indication of the popularity of your product and also encourage sales.
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To analyze sales and make projections, you'll need detailed reports by product category. You can set this up by creating a merchandise hierarchy and assigning items to it. For more information, see Merchandise Hierarchy.
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Finally, you could create promotions to encourage customers to buy the product. For more information, see Promotions
Merchandising Features
These merchandising features are omni-channel and support Web, In-Store, Order Management, and Email.
Manage the planning, purchasing and tracking stages of your product lifecycle. Merchandise Hierarchy helps you analyze sales, purchase, and inventory data by category.
Encourage customers to buy more by offering different types of promotions or discounts, like Item, Fixed Price Item, Order, Shipping, and Free Gift promotions. Promotions can help you move old stock, boost sales, and reward your best customers. With SuitePromotions, you can also combine promotions on the same transaction and automatically apply eligible promotions.
Powerful search tools help your customers quickly find what they're looking for with minimal clicks. Commerce Merchandising gives you everything you need to improve your website's search so customers can easily find the products you want them to see.
Merchandising Storefront Features
The following features are specifically designed for storefront application, helping you manage your merchandise directly on your website.
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Storefront products — manage and configure your merchandise on your website:
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Storefront orders — Encourage sales and upselling of your merchandise on your website:
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Storefront Marketing — Promote selected merchandise on your website: