Comparing CAC and CAC Payback Period
The CAC and CAC Payback Period trend graph gives you a clear, actionable view of how much you spend to acquire customers and how quickly you recover those costs.
This tool combines two key metrics: CAC and CAC payback period into a single, interactive dashboard for analysis.
CAC and CAC Payback Period Graph Key Components
The CAC and CAC payback period includes the following key components:
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Data sources - Subscriptions, contracts, and billing data from NetSuite.
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Visualization - Trend line for CAC payback period and bar chart for CAC by period.
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Filters - Only the subsidiary filter is supported.
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Reporting periods - Select start and end periods, and choose to view data by month, quarter, or year.
Key Terms and Definitions
The following table lists the key terms and their definitions.
|
Term |
Definition |
|---|---|
|
CAC |
Total sales and marketing spend divided by the number of new customers. Shows how much it costs to gain each customer |
|
CAC Payback Period |
Time needed to recover CAC from gross profit. Reveals how quickly you recover your investments. |
To view the CAC and CAC payback period chart:
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Go to Subscription Metrics > Unit Economics > View.
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From the Metric filter, select MRR.
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Select the reporting period (month, quarter, or year).
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Set the start and end dates for your analysis.
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Review the trend line and bar charts for key insights.
Use these insights to adjust your sales and marketing strategies for better financial performance.