1. Order Management
  2. SaaS Metric Reporting
  3. Subscription Metrics
  4. Working with the Subscription Metrics Dashboards
  5. Working with the Retention Metrics Dashboard
  6. Viewing Cohort Data
  7. Color-Coded Indicators for Key Cohort Data

Color-Coded Indicators for Key Cohort Data

You can identify performance health across months and cohorts without manually interpreting raw percentages or numbers with color-coded indicators.

The following table lists how the values of each metric determines the displayed color:

Retention Metric

Green (Good)

Amber (Warning)

Red (Poor)

Gross Logo Churn Rate

0-2%

2-5%

>5%

Logo Retention Rate

95-100%

90-95%

70-90%

Net Revenue Churn Rate

-10-0%

0-5%

5-10%

Net Revenue Retention

110-120%

100-110%

80-100%

Customer Lifetime Value

Note:

The Customer Lifetime Value (LTV) cell is determined based on its ratio to the Customer Acquisition Cost (CAC).

LTV/CAC ratio > 3.0

LTV/CAC ratio between 2.0 and 3.0

LTV/CAC ratio < 2.0

General Notices