Cohort Type: Cumulative Lifetime Revenue (LTR)

The Cumulative Lifetime Revenue (LTR) cohort analysis groups active customers by acquisition month and the cohorts are spread over the rows as starting month. The columns display the revenue values in the cohort row by row.

Cumulative Lifetime Revenue visualizes the cumulative earnings by the cohort over the cohort lifetime.

Cumulative Lifetime Revenue (LTR) Detail Reports

When you click the percentage in Cumulative Lifetime Revenue (LTR) cells, you can view a report of the customers who churned in that cohort period.

These columns provide transaction-level details that support the summary figures in the Cumulative Lifetime Revenue Detail Reports reports.

Column	Description
SaaS Metric ID	This column displays the SaaS metric record ID.
Revenue Month End Date	This column displays the last day of the month in which revenue was most recently generated for this metric.
Subsidiary	This column displays the subsidiary of the transaction.
Customer	This column displays the customer for the transaction.
Item	This column displays the renewable item in the transaction.
Department	This column displays the department for the transaction.
Class	This column displays the class for the transaction.
Location	This column displays the location for the transaction.
Start Date	This column displays the start date of the transaction.
End Date	This column displays the end date of the transaction.
Term (Months)	This column displays the contract term in months.
Source Transaction	This column displays the transaction ID.
Source Line	This column displays the transaction line ID
Source Record Type	This column displays the transaction type.
Source Currency	This column displays the currency used in the transaction.
Ending Balance MRR (Source Currency)	This column displays the ending balance MRR in the source currency.
Ending Balance MRR	This column displays the ending balance MRR.

General Notices