Tracked Events

The following topics provide helpful information about the differences between events tracked by Google Tag Manager (GTM) and Google Analytics 4 (GA4), and by different Commerce web store implementations:

Tracked Events in Web Store Implementations with GTM

Note:

For implementations of SuiteCommerce Advanced (SCA) 2018.2 – 2022.2 using Google Analytics 4 with the Google Tag Manager Commerce Extension, review the data-layer structure of SCA version 2023.1 or later and compare it with your current version. With the release of SCA 2023.1, modifications were made in the data-layer code to comply with Google and correctly track information with Google Analytics events. For information about the suggested data-layer structure you should use, see Google Tag Manager Events Not Displaying in Data Layer Upon Checkout.

The following table lists the standard events tracked by your web store implementation after you have enabled the GTM feature:

Event

SCA 2023.1.2 and Later

SCA 2023.1 and 2023.1.1

SCA 2018.2 - 2022.2

SCA Aconcagua and Earlier

action (reorder click, reorder list, create-account)

Note:

The create-account event is used when a guest shopper is on the Checkout page and decides to create an account. The shopper becomes a registered user and is no longer a guest shopper.

checkmark

checkmark

checkmark

checkmark

add_payment_info

checkmark

-

-

-

add_shipping_info

checkmark

-

-

-

addToCart

checkmark

checkmark

checkmark

-

addToWishlist

checkmark

checkmark

checkmark

-

cartUpdate

checkmark

checkmark

checkmark

-

cartView

checkmark

checkmark

checkmark

-

checkoutAsGuest

checkmark

checkmark

checkmark

-

checkoutView

checkmark

checkmark

checkmark

-

homeView

checkmark

checkmark

checkmark

-

login

checkmark

checkmark

checkmark

-

nonEcommercePageView

checkmark

checkmark

checkmark

-

pageView

checkmark

checkmark

checkmark

checkmark

proceedToCheckout

checkmark

checkmark

checkmark

-

productList

checkmark

checkmark

checkmark

checkmark

register

checkmark

checkmark

checkmark

-

revenue

checkmark

checkmark

-

-

selectPayment

checkmark

checkmark

checkmark

-

productClick

checkmark

checkmark

checkmark

-

productListEvent

checkmark

checkmark

checkmark

-

productView

checkmark

checkmark

checkmark

-

refund

checkmark

-

-

-

remove_from_cart

checkmark

-

-

-

search

checkmark

-

-

-

searchResults

checkmark

checkmark

checkmark

-

share

checkmark

-

-

-

transaction

checkmark

checkmark

checkmark

checkmark

Tracked Events in Google Tag Manager Versus Google Analytics 4

The following table lists the differences between the events tracked in the Google Analytics 4 (GA4) component of Google Tag Manager (GTM) and GA4 when it is used without GTM:

Event

GA4 with GTM

GA4 without GTM

action (reorder click, reorder list, create-account)

Note:

The create-account event is used when a guest shopper is on the Checkout page and decides to create an account. The shopper becomes a registered user and is no longer a guest shopper.

checkmark

checkmark

add_payment_info

checkmark

-

add_shipping_info

checkmark

-

addToCart

checkmark

-

addToWishlist

checkmark

-

cartUpdate

checkmark

-

cartView

checkmark

-

checkoutAsGuest

checkmark

checkmark

checkoutView

checkmark

-

homeView

checkmark

-

login

checkmark

checkmark

nonEcommercePageView

checkmark

-

pageView

checkmark

checkmark

proceedToCheckout

checkmark

-

productClick

checkmark

-

productList

checkmark

-

productListEvent

checkmark

-

productView

checkmark

-

refund

checkmark

-

register

checkmark

checkmark

remove_from_cart

checkmark

-

selectPayment

checkmark

-

search

checkmark

-

searchResults

checkmark

-

share

checkmark

-

transaction

checkmark

checkmark

Related Topics

Google Tag Manager
Set Up Google Tag Manager
Supported Google Tag Manager Services
Modify Google Tag Manager Services
Set Up Google Tag Manager (SuiteCommerce Advanced Aconcagua and Earlier)

General Notices