Marketing Modules
Marketing modules encourage customers to take advantage of utility-specific or Oracle Utilities-specific products or programs. The modules are selected from a library of content that has been tested to optimize conversions and satisfaction. Small edits can be made to the text and visuals. For example, the modules can be customized to promote utility-specific programs (such as a home audit), products or features, processes, rebates, calls to action (URL, phone number, or both), and more.
Appears in: Promotion Report, Progress Report, Limited Income Report, Annual Report, Electric Vehicle Report
On this page:
Flexible Marketing Module Example
The following image is an example of a flexible marketing module promoting an appliance. This can be shown to customers who have taken the Home Energy Analysis survey and have identified what appliances they have. It can also be shown to customers if a data-driven method has been used to identify the appliances at a customer's site, such as through the use of Oracle Utilities Opower data science models.
Electric Vehicle Marketing Module Example
The following image is an example of a marketing module with an electric vehicle focus.
Limited Income Marketing Module
The following image is an example of a marketing module for limited income customers.
Community Marketing Module
The following image is an example of a Community Marketing Message module.
Configuration Options
The content within marketing messages is customizable in coordination with Oracle Utilities Opower. Depending on the purpose of the module, you may be required to provide additional inputs. Talk to your Service Delivery Manager about selecting marketing modules that support the report experience.