Subject Line, Header, and Footer

The subject line and header are used to engage the customer and brand the communication. The footer provides customers with links to manage preferences and unsubscribe from the email channel. It also contains the utility address, necessary legal text, and optional app download and social media links. The user experience varies by report type.

Appears in: All report types.

On this page:

Subject Line Examples

The subject line is designed by Oracle Utilities to engage customers. All subject lines include a customer’s name, as research has shown that including the customer's name results in a higher open rate. Some subject line examples include:

Annual Report: "[first name, last name], here’s your [YYYY] Energy Lookback"

Usage Lookback Report: "[ first name, last name] Your Home Energy Report is here"

Seasonal Report: "Hi [ first name, last name], see how much energy you used last [winter/summer]"

Header Examples

The report headers are distinct and appear at the top of each communication. Most of the report headers simply provide a colorful introduction. The header of the Promotion Report is unique in that it highlights three energy end-uses in the customer's home where their usage is the highest and they may benefit from taking action to lower their usage.

The following image is an example of the Annual Report header.

Image of a Annual Report header

The following image is an example of the Promotion Report header.

Image of a Promotion Report header

Footer Example

The footer is included at the bottom of every report and includes components that provide more context about the report, such as the utility's contact information and legal disclaimers.

Image of a Footer module

Configuration Options

For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.

Configuration Option	Input Value
Utility Logo The RGB version of the utility logo as an .ai file. Oracle Utilities Opower will configure the logos appropriately for the communication. Example: UtilityCo_Logo_RGB.ai	Required Provide the utility logo in the Oracle Utilities Opower Platform Configuration Guide.
Email Subject Line (Not Depicted) Clients can choose between a static (default) or dynamic subject line in the Progress Report. The promotional report uses a disaggregation-based subject line. Default: Progress Report: "[ first name, last name] Your Home Energy Report is here" Usage Lookback Report: "[ first name, last name] Your Home Energy Report is here" Promotional Report: The subject line varies by disaggregation category. Contact your Delivery Team about subject line options. Welcome Report: "[first name], check out your new Home Energy Report" Limited Income Report: The subject line varies by report type: Limited Income Welcome Report:"[first name], check out your new Home Energy Report" Limited Income Progress Report: "[first name, last name] Your Home Energy Report is here" Seasonal Report: "Hi [first name, last name], see how much energy you used last [winter/summer]" Time of Use Report: The subject line varies by report type: Time of Use Welcome Report: "[first name], check out the new Home Energy Report" alerts the customer to a new report experience. Time of Use Progress Report: "[ first name, last name] Your Home Energy Report is here." Annual Report: "[first name, last name], here’s your [YYYY] Energy Lookback" Solar Report: The subject line varies by report type: Solar Welcome Report: "Hi [first name] your Home Energy Report for solar households is here" Solar Progress Report: "Hi [first name], your Home Energy Report is here" Electric Vehicle Report: Utilities have the choice of using a standard default subject line each time "[ first name, last name] Your Home Energy Report is here"	Optional Choose one of the following: Use the default. Provide alternate configuration.
Preference Prompt A link to the Energy Efficiency Web Portal page or utility preferences page where a customer can edit their report preferences. Default: Manage Preferences	Optional Choose one of the following: Use the default prompt. Provide alternate configuration.
Preference URL Default: UtilityCo.com/preferences	Optional Choose one of the following: Use the default URL. Provide alternate configuration.
Unsubscribe Prompt A link to a page where customers can unsubscribe from email Home Energy Reports. Default: Unsubscribe	Optional Choose one of the following: Use the default prompt. Provide alternate configuration.
Unsubscribe URL Default: UtilityCo.com/unsubscribe	Optional Choose one of the following: Use the default URL. Provide alternate configuration.

Configuration Option

Input Value

Utility Logo

The RGB version of the utility logo as an .ai file. Oracle Utilities Opower will configure the logos appropriately for the communication.

Example: UtilityCo_Logo_RGB.ai

Required

Provide the utility logo in the Oracle Utilities Opower Platform Configuration Guide.

Email Subject Line (Not Depicted)

Clients can choose between a static (default) or dynamic subject line in the Progress Report. The promotional report uses a disaggregation-based subject line.

Default:

Progress Report: "[ first name, last name] Your Home Energy Report is here"

Usage Lookback Report: "[ first name, last name] Your Home Energy Report is here"

Promotional Report: The subject line varies by disaggregation category. Contact your Delivery Team about subject line options.

Welcome Report: "[first name], check out your new Home Energy Report"

Limited Income Report: The subject line varies by report type:

Limited Income Welcome Report:"[first name], check out your new Home Energy Report"
Limited Income Progress Report: "[first name, last name] Your Home Energy Report is here"

Seasonal Report: "Hi [first name, last name], see how much energy you used last [winter/summer]"

Time of Use Report: The subject line varies by report type:

Time of Use Welcome Report: "[first name], check out the new Home Energy Report" alerts the customer to a new report experience.
Time of Use Progress Report: "[ first name, last name] Your Home Energy Report is here."

Annual Report: "[first name, last name], here’s your [YYYY] Energy Lookback"

Solar Report: The subject line varies by report type:

Solar Welcome Report: "Hi [first name] your Home Energy Report for solar households is here"
Solar Progress Report: "Hi [first name], your Home Energy Report is here"

Electric Vehicle Report: Utilities have the choice of using a standard default subject line each time "[ first name, last name] Your Home Energy Report is here"

Optional

Choose one of the following:

Use the default.
Provide alternate configuration.

Preference Prompt

A link to the Energy Efficiency Web Portal page or utility preferences page where a customer can edit their report preferences.

Default: Manage Preferences

Optional

Choose one of the following:

Use the default prompt.
Provide alternate configuration.

Preference URL

Default: UtilityCo.com/preferences

Optional

Choose one of the following:

Use the default URL.
Provide alternate configuration.

Unsubscribe Prompt

A link to a page where customers can unsubscribe from email Home Energy Reports.

Default: Unsubscribe

Optional

Choose one of the following:

Use the default prompt.
Provide alternate configuration.

Unsubscribe URL

Default: UtilityCo.com/unsubscribe

Optional

Choose one of the following:

Use the default URL.
Provide alternate configuration.

User Experience Variations

The user experience of the feature may vary for customers and utilities depending on their service types (gas, electricity, dual fuel, and so on), available data, locale, and other factors. For more information, see the Subject Line, Header, and Footer topic in the Oracle Utilities Opower Energy Efficiency Cloud Service Overview.