The Consumer Commerce Reference Application has three purposes:
To be a demonstration of ATG Consumer Commerce functionality that customers can install and experiment with before they begin work on their own site.
To act as a template that customers can adapt to build their own site.
To be a guide on best practices in implementing a commerce site with ATG Consumer Commerce.
The Pioneer Cycling store is a pre-built, personalized commerce site that is targeted mainly to cyclists. It utilizes the rich B2C functionality of ATG Consumer Commerce to provide a foundation and a guide to help you quickly and easily create your own personalized, innovative, commerce-intensive Web sites.
Pioneer Cycling is made up of pre-configured Java components and page templates that provide the core functionality you need to quickly implement a broad range of merchandising and order processing activities typical of an online commerce site. We used the basic functionality available in ATG Consumer Commerce, but extended the functionality to implement specific features.
We included the following features (both standard ATG Consumer Commerce and customized) in the Pioneer Cycling site:
Express check-out
Coupons
Gift certificates
Product packages (products composed of multiple SKUs, or Bundles)
Multiple shipping address and payment types per order
Wish list and gift registry
Dynamic product comparison charts
Product searching
Inventory information
Multiple locales
Customer self-service area
We designed the Pioneer Cycling store as an example of some of the ways that ATG Consumer Commerce can help you create a better and more effective e-commerce Web site. You will want to evaluate your business goals and use the ATG Commerce features that are appropriate for your strategy. The processes and functionality that this manual discusses can be customized to fit the specific needs of your Web application.
The rest of this chapter provides you with the basic information you need to understand and get started with the Pioneer Cycling store.
