The two segments of this scenario implement a simple customer survey. The first segment solicits responses, and then the second rewards those who answer it. This scenario also demonstrates how you can use audit trail recording to monitor the success of your initiatives.
The first segment begins on the first day of July. We decided to survey customers who shopped in the last month, so the scenario looks for everyone with a “Last activity” timestamp from June. First, it filters out all the people who cannot be sent e-mail. Then, it randomly selects 10% of the remaining customers to receive the survey solicitation. After each e-mail is sent, an audit trail is recorded to a special data set created for this scenario, CustSurveyDataset. Each audit contains a timestamp, the profile ID of the customer, and a special label, in this case SentSurveyInvite. In this way, we know exactly who we invited to answer the survey. The scenario then waits for an event that indicates that the user has visited the page with the survey. Its final job is to record that fact into the audit trail.
The second segment, “GiveReward”, gives a promotion to every customer that takes the time to complete the survey. In this case, it’s “5% off everything in the store”.
You can look at Analysis > Chart Templates in the ACC and see a chart for the month of June 2000 called “customerSurvey” that shows the success of our survey scenario, by gender. The first set of bars shows us how many male customers received the survey invitation, and how many responded. The second shows statistics for female customers. You can easily adapt this chart to examine your response rate by any profile attribute, such as home state. (The actual survey page that we built for this example is for demonstration only.)
