This scenario contains three segments that illustrate simple geographic personalization. The first segment sends e-mail to anyone in a ZIP code starting with “02” who orders a certain product. The second segment sends an e-mail to anyone from the West Coast (defined as a user with a billing address state of CA or WA) who uses the promotion offered to new customers. In both cases, the scenario simply waits for the right event and then filters people by the respective fields in their billing addresses. The third segment, “Event in Boston”, is an announcement for a local trade show. It looks for people returning to the site at a certain time who are from the Boston area. It shows those people an ad in the “MediaSlot” slot encouraging them to attend the trade show.
