Index

A

Active Lists by Purpose link
activities
  advertising
    collateral link
  control groups link
  copying link
  costs, revenues, and metrics link
  creating link
  repeating
    control groups link
  setup link
  telemarketing link
  updating link

activity level previews link
activity templates link
Advanced Outbound link
advertising activities link
approvals
  approval notes link
  budget link
  initiating link
  overview link
  previewing link
  requests link
  theme link
  viewing link

attachments
  about link

audience dashboard
  Active Lists by Purpose link
  bins link
  components link
  List Effectiveness Report link
  Metric Trend Chart link
  My Recent Lists link
  overview link
  related links bin link
  shortcuts link

audience objects link
audience workbench
  audience dashboard link

audiences
  audience objects link
  definition link

B

buckets link
budget checkbook, viewing link
budget thresholds
  adding link

budget transfers
  creating from a budget link
  creating from a marketing object link

budgets
  activating link
  adding a threshold link
  buckets link
  creating
    budget requests from a budget link
    budget transfers from a budget link
    budget transfers from a marketing object link
    fixed budget link
    offer budgets link
  creating and managing link link
  fixed link
  for deliverables link
  market eligibility link
  overview link
  product eligibility link
  reconciliation link
  reconciling link
  requests link
  rollup view link
  transfers link
  updating market eligibility link
  updating products for link
  viewing budget rollup link
  viewing the budget checkbook link
  viewing the customer checkbook link
  viewing utilized link

business user flows link

C

calendar
  home page link

calendars
  using link

campaign activities link link
  advertising link
  associating costs, revenues, and metrics with link
  associating partners with link
  associating products with link
  contact groups link
  control groups link link
  costs, revenues, and metrics link
  creating target groups for link
  creating using Web ADI import process link
  defining landing page URL link
  email link
  fax link
  metrics and monitors link
  operational reports link
    channel specific reports link
    target history reports link
    tracking across campaigns link
    tracking individual campaign schedules link
    tracking repeating activities link
  overview link
  print link link
  repeating link
  status transitions link
  target groups link link
  types link
  using collaboration link
  using collateral link
  using offering link
  using Web ADI to manage link

campaign activity templates link
campaign activity types link
campaign dashboard link
  elements of link

campaign metrics history link
campaign schedules
  associating metrics with link

campaign workbench
  campaign dashboard link

campaigns
  associating offers with link
  associating with events link
  budget approval link
  campaign activities link
    types link
  campaign costs and revenue metrics
    entering values for link
  campaign execution link
  campaign metrics
    viewing history link
  copying link
  costs link
  costs, revenues, and metrics link
  creating link
  execution link
  metrics link
    viewing metrics history link
  overview link
  processes link
  revenues link
  setup link
  sourcing budgets for link
  statuses link
  theme approval link
  updating link

checkbook link link
click-through destinations link
collaboration link
collateral link
  advertising link
  generating recipient information link
  labels link

common components
  working with link

confidence level link
confidential objects link
contact preferences link
control group analysis report link
control groups
  analysis report link
  defining link
  regeneration link
  repeating activities link

costs and revenue metrics
  campaign cost and revenue metrics
    entering values for link

costs, revenues, and metrics link
  campaigns link

cover letters
  creating
    for e-mail activities link
  fax link
  print link

custom SQL link
customer attribute charts link
customer checkbook, viewing link
Customers
  Marketing
    Segments link
  Segments link

D

data mining
  models
    about data sources and targets link
    attribute importance chart link
    building link link
    creating link
    improving results link
    lift chart link
    performance matrix report link
    scheduling a build link
    seeded target fields and data sources link
    status descriptions link
    training data link
    types link
  overview link

deliverables
  budget link
  creating link
  details link
  e-mail files link
  inventory options link
  kit link
  overview link
  with budgets link

E

e-mail activities
  click-through destinations link

e-mail campaign activities
  cover letters link

email activity link
error limit link
event agendas
  creating tracks and sessions for link

event schedules
  entering event coordinators link

events
  associating with campaigns link
  budget approval link
  creating link
  creating agenda tracks and sessions link
  creating and managing link
  dashboard link
  one off events link
  overview link
  process flow link
  registering for link
  rosters link
  schedules link
    defining link
    invitation list link
  setting up registrations link
  theme approval link
  venues link

F

fatigue rules link
  activity level previews link
  activity targeting history link
  channel targeting history link
  channel-specific link
  global link
  override option link
  overview link
  previewing activity level fatigue link
  rolling periods link
  target history reports link
  time periods link
  tracking for a campaign activity link
  viewing fatigue reports link

fax activities
  cover letters link

H

Home page
  bin reference link link
  chart reference link
  personalizing link
  report reference link link

I

Import
  Lists link

K

kit
  creating link

L

labels link
landing page URL
  defining link
  definition process link
  end-user-experience process flow link
  overview link
  using for response tracking link

List Effectiveness Report link
List Import link
  Errors link
  Overview link
  Procedure link
  Purchased Lists link
  Rented Lists link

List Import wizard link
list imports
  handling list import errors link
  importing using a wizard link

Lists
  Import link

lists link
  adding manual entries to link
  creating
    using advanced method link
    using discoverer link
    using natural language query link
    using parameterized SQL link
  creating campaign activities from link
  deleting link
  exporting link
  generating link
  generation types link
  list generation log link
  managing link
  merging link
  scheduling list generation link
  splitting link
  viewing customer attribute charts link

logs
  list generation link
  viewing model build and scoring run logs link

M

market eligibility
  for budgets link
  updating for fixed budgets link

marketing intelligence, overview link
marketing object
  adding security link

marketing objects
  creating budget transfers from link
  searching for link

Metric Trend Chart link
metrics
  associating with campaign schedules link
  calculation types link
    formula link
    function link
    manual link
    roll up link
    summary link
  campaign metrics
    viewing history link
  categories link
  example link
  hierarchies link
  overview link
  seeded link
  templates link
  user-defined link
  viewing
    campaign metrics history link

models link
  results link

monitors link
  benefits link
  creating link
  overview link

My Recent Lists link

N

natural language query link
notes
  overview link

O

offering link
offers
  advanced options link
  associating with campaigns link
  creating link
  creating budgets for link
  overview link
  types link

one off events link
operational reports
  activity targeting history link
  channel specific reports link
  channel targeting history link
  target history reports link
  tracking across campaigns link
  tracking repeating activities link
  viewing fatigue reports link

operational reports:tracking individual campaign activities link
Oracle Content Manager link
Oracle iStore link
Oracle Leads Management link
Oracle Marketing
  business user flows link
  customer insight link
  features link
    analysis and reporting link
    budget and cost management link
    campaign planning and execution link
    deliverable and message management link
    event logistics management link
    leads management link
    marketing to partners link
    predictive modeling and scoring link
    pricing management link
    product creation and maintenance link
    promotion management link
    response management link
    security link
    segmentation and list management link
    web activities link
  functions link
  integration
    with Oracle Content Manager link
    with Oracle iStore link
    with Oracle Leads Management link
    with Oracle One-to-One Fulfillment link
    with Oracle Personalization link
    with Oracle Product Lifecycle Management link
    with Oracle Proposals link
    with Oracle Sales link
    with Oracle Scripting link
    with Oracle Student Services link
    with Oracle TeleSales link
    with Oracle Web ADI link
  integration points link
  Introduction link
  key benefits link
  marketing insight link
  product overview link
  responsibilities link
  sales alignment link
  security link
  setting preferences link link
  user profiles link
  users link
    audience super user link
    list manager link
    Oracle Marketing administrator link
    Oracle Marketing super user link

Oracle One-to-One Fulfillment link
Oracle Personalization link
Oracle Product Lifecycle Management link
Oracle Proposals link
Oracle Sales link
Oracle Scripting link
Oracle Scripting integration
  process flow diagram link
  sample scripts link

Oracle Student Services link
Oracle Telesales link
Oracle Web ADI link
Organization
  View link

P

parameterized SQL link
Person
  View link

personalizing
  List Effectiveness Report views link
  Metric Trend Chart link

personalizing search link
personalizing views link
predictive analytics link
predictive models
  creating link
  model building link
  model results link
  scheduling a build link
  statuses link
  types link

previews
  activity level fatigue link

pricing modifiers
  controlling with offer advanced options link

product eligibility for budgets link
products
  updating for fixed budgets link

programs
  adding components to link
  creating link
  hierarchy of objects link
  messages in link
  overview link
  statuses link

purposes
  activity purposes link

Q

quick search link

R

recipient information
  generating link

repeating activities link
reports
  control group analysis link
  descriptions link

Request Approval button link
required response rate link
role link
  roles and responsibilities link

S

saved search link
scoring runs
  status descriptions link

search
  personalizing
    personalizing search link
  quick search link
  saved search link

security
  adding a team or user link
  confidential flag link
  teams link

Segments link
  Create link
  Hierarchies link
  Overview link
  Queries link

segments link
sessions
  creating for an event agenda link

setting preferences link
  for the tabs link
  general preferences link

shortcuts
  audience dashboard link

SQL
  creating custom link
  parameterized link

statistically significant sample size
  formula link

statuses
  campaign activity link

T

target groups link
  control group analysis report link
  control groups link
  creating using advanced method link
  options link
  regeneration link
  repeating activities link
  statistically significant sample size link

tasks link
teams link link link
  adding a team or user link
  setting the confidential flag link

telemarketing activities link
templates
  activity templates link
  list templates link

thresholds
  adding budget thresholds link

tracks
  creating for an event agenda link

triggers
  functional flow link

U

user profiles, understanding link
users and responsibilities link

V

venues
  for events link

views
  audience workbench link
  campaign workbench link
  personalizing link

W

web activities link
  types link

Web ADI
  general guidelines for using link
  import process link
    creating campaign activities link
  import process flow link
  layouts link
  prerequisites for using link
  processes link
  security requirements link
  update process link
  updating basic campaign activity details link
  updating campaign activity metrics data link
  using link

web marketing
  overview link

web offer
  creating link