One of the sample customers included in Commerce Reference Store, the customer Kim, has had her description property populated with the string FASHIONISTA. A corresponding Fashionista user segment rule exists that follows this logic:
People whose {Description is FASHIONISTA}.
This rule places Kim in the Fashionista user segment. When Kim logs in, she is presented with content that is targeted at Fashionista customers only. Other sample customers will not see this content.
