CRS Targeters

Each targeter returns either a product ID or a promotionalContent item. A promotionalContent item is a CRS-specific item type that provides information about a promotion or marketing campaign on ATG Store. Essentially, a promotionalContent item is an image, sometimes with supporting text, although the item type itself has a number of other useful properties. Note that promotionalContent items are informational only. The actual granting of promotions is handled by other mechanisms. This illustration shows two examples of promotionalContent items:

Targeters are viewed and managed through the ATG Business Control Center. This section describes the Commerce Reference Store targeters. They are broken down into targeters that return product IDs and targeters that return promotionalContent items.

Notes:

  • See promotionalContent Item Descriptor in the Product Catalog chapter for more information on the promotionalContent item type. See CRS Promotions for more information about specific promotions implemented in Commerce Reference Store.

  • These targeters appear in the ATG Business Control Center but are not used by Commerce Reference Store: CartFeaturedProduct1, CartFeaturedProduct2, CartFeaturedProduct3, CommerceNavigationRoot, HomeValues, and HotSuggestion.

Targeters That Return Product IDs

The following targeters return product IDs.

GiftWrapItem
The GiftWrapItem targeter is the one exception to the slot/scenario/targeter workflow described in Using Targeters, Slots, and Scenarios to Personalize Content. The GiftWrapItem targeter is called directly by the /cart/gadgets/giftWrap.jsp page and it returns the product ID for the gift wrap item from the product catalog. This functionality supports the Gift Wrap feature that appears on Commerce Reference Store’s shopping cart page.

Encapsulating the gift wrap product ID in a targeter provides two benefits:

For more information on Commerce Reference Store’s gift wrap features, see Gift Wrap in the Order Handling chapter.

GlobalBestSellers
The GlobalBestSellers targeter returns a collection of products, based on user segment. Logic on the JSP page controls which products from the collection are shown. The GlobalBestSellers rules are:

For these customers

Return these products

Both Fashionista and WomenOnly

Front Buckle Bag
Front Snap Mini Skirt
Peep Toe Pump

WomenOnly

Linen Sundress
Classy Slingback
Pearl Necklace

MenOnly

Analog Watch
Laptop Briefcase
Leather Toecap

[all other customers]

Milano Sofa and Chair Collection
Cable Knit Hat
Varsity Trainer

The BestSellers scenario uses the GlobalBestSellers targeter to randomly display a set of products in the /browse/gadgets/productHotSuggestion.jsp gadget.

HomeFeaturedProduct1, HomeFeaturedProduct2, and HomeFeaturedProduct3
The HomeFeaturedProduct1, HomeFeaturedProduct2, and HomeFeaturedProduct3 targeters each return a single product, based on user segment:

For these customers

HomeFeaturedProduct1 returns

HomeFeaturedProduct2 returns

HomeFeaturedProduct3 returns

Both Fashionista and WomenOnly

Front Buckle Bag

Front Snap Mini Skirt

Peep Toe Pump

WomenOnly

Linen Sundress

Classy Slingback

Pearl Necklace

MenOnly

Analog Watch

Laptop Briefcase

Leather Toecap

[all other customers]

Milano Sofa and Chair Collection

Cable Knit Hat

Varsity Trainer

The HomeFeaturedProducts scenario uses all three targeters to market individual products to customers.

Targeters That Return promotionalContent Items

The following targeters return promotionalContent items.

CategoryPromotions
The CategoryPromotions targeter returns different promotionalContent items for different groups of customers. The CategoryPromotions rules are:

The categoryPromotions scenario uses the CategoryPromotions targeter to populate slots on a number of pages.

CurrentPromotions
The CurrentPromotions targeter returns the same promotionalContent item, Gift Certificates Are Always a Perfect Fit, for all customers. It is used by the CurrentPromotions scenario to provide the /global/gadgets/promotions.jsp gadget with content.

HomeTheme
The HomeTheme targeter returns a promotionalContent item, based on user segment that contains a splash image for the ATG Store home page. For example:

The HomeTheme rules are:

For these customers

Return this promotionalContent item

Fashionista

Home Page Women Fashionista

WomenOnly

Home Page Women Only

MenOnly

Home Page Men Only

[all other customers]

Home Page Middle Banner

The Theme scenario uses the HomeTheme targeter to populate the splash image on the ATG Store home page.

 
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