Applications that use ATG Customer Intelligence for creating reports, for example ATG Outreach, can choose to have their reports include user segment-related data. In cases where a Web site maintains large numbers of segments, it may be desirable for performance, or more efficient for display purposes, to use only a subset of those segments for reports. Identifying the segments to use is accomplished by maintaining a segment list, which you can edit in the ATG Business Control Center.
Segment lists can also be used for activities other than reporting. In general, any application that needs to identify “interesting” segments can do so through segment lists. The Affinity Selling feature in ATG Commerce, for example, uses them to prioritize segments for optimal cross-selling.
Each application that can use the segment list feature contributes a segment list to the ATG Business Control Center. You can manage this list by following the steps below:
From the BCC Home page, select Personalization > Targeting and Segmentation.
Create a new project.
Select Segment List from the Show dropdown menu.
Select the appropriate list, for example Outreach Reports.
Select the segments you want to use in reports. If no segments have been added previously to the list, click Add and specify the segments you want to include. If you are using Affinity Selling, you can prioritize the segments by moving them up or down in the list as required. Segments at the top of the list have the highest priority. For other applications, the order of the list is ignored.
Click Save when you have finished.
Complete and deploy the project.
For information on how segment lists are used by ATG applications, refer to Managing User Segments in the ATG Personalization Programming Guide.
For information on how to create user segments, refer to the ATG Business Control Center User's Guide.