Brand landing pages have become a very popular way for retailers to:
Showcase products from a certain brand on one dedicated page of the web or mobile site
Help the shopper find disparate products from that brand from a dedicated landing page without the shopper having to individually refine or search for items from that brand
Meet marketing, sales, or other special arrangements retailers may have made with certain brands
For example, the CRS-M “Style by Zhanna” brand landing page:
Brand Landing Page
The CRS-M BLP Filter view
For more information about implementation of the Brand Landing page, see the Commerce Reference Store Overview.
