Analytics

The Oracle Unity home page displays an analytics dashboard that allows you to monitor campaign metrics, customer behavior, and campaign performance. You can return to the homepage and analytics dashboard at any time by clicking the navigation menu in the bottom-right corner Image of the application navigation button. Use it to access the different parts of Oracle Unity. and selecting Home.

Important: To properly set up your Oracle Unity account for leveraging analytics data, refer to the following:

Next steps

Next best recommendations

B2C Analytics

B2C Dashboard widgets

B2C Dashboard metrics

Managing B2C dashboard widgets

B2C Campaign performance

Analyzing B2C campaigns

B2B Analytics

B2B Dashboard widgets

B2B Dashboard metrics

Managing B2B dashboard widgets

B2B Campaign performance

Analyzing B2B campaigns

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