Deduplication rules
Deduplication is a task to match and link duplicate customer records. This task is a part of ID resolution.
When deduplication is complete, Oracle Unity ensures that multiple records belonging to the same person are linked to one master record and don't count as more than one person.
Example: Your customer records have a "John Smith" and a "Jonathan Smith" with matching emails, home address, and zip code. Oracle Unity will run deduplication and identify that these two records belong to the same person. This allows Oracle Unity to create and maintain a master list of customers for your organization.
You can review all the Deduplication rules for Master entity data objects from the Master entities page.