Promotion rules
Promotion is a task to merge attribute values of source records and promote the optimal value to the master record attribute. For example, you can promote the optimal value of attributes such as first name, last name, address, and gender to a master entity. This task is a part of ID resolution.
Next steps
Viewing promotion rules
Managing promotion rules
Learn more
Master entities
Deduplication rules
Intelligent attributes
Creating master entities
Viewing deduplication rules
Editing deduplication rules
master entity, master entities, what is a master entity, data schema, data model, promotion rule, what is a promotion rule