Promotion rules

Promotion is a task to merge attribute values of source records and promote the optimal value to the master record attribute. For example, you can promote the optimal value of attributes such as first name, last name, address, and gender to a master entity. This task is a part of ID resolution.

Next steps

Viewing promotion rules

Managing promotion rules

Learn more

Master entities

Deduplication rules

Intelligent attributes

Creating master entities

Viewing deduplication rules

Editing deduplication rules

master entity, master entities, what is a master entity, data schema, data model, promotion rule, what is a promotion rule