SMS analytics
Important: This feature is only available if your organization has purchased SMS services. Please contact your account manager for additional information and pricing.
Oracle Eloqua's Insight reporting solution allows you to use out-of-the-box SMS reports, as well as features to create your own custom analyses and dashboards for SMS.
In this topic, you'll learn about:
Activities collected
Oracle Eloqua collects the following activities related to your SMS messages and campaigns.
- Sent: Eloqua tracks the messages you send from your instance.
- Delivery Statuses/Receipts: Eloqua tracks which messages are delivered to contacts via delivery statuses/receipts.
- Replies/Response messages: Eloqua tracks which response messages to your SMS messages.
- Clickthrough: Eloqua tracks whether contacts clicked on links in your SMS messages.