Campaign Performance Report
Note: This report is available only to users with the Email Analytics Manager role.
This report provides a tabular view of the performance of campaigns sent within the specified date range. Get an overview of campaigns here.
This dashboard includes the following table:
To open the Campaign Performance report:
- Click
Insight on the side navigation bar, and select Interactive Dashboards. - Click Dashboards > Analytics.
- On the Analytics page, select the Email tab and expand Performance.
- Click Campaign.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
Important: If you change a campaign’s name, folder, marketing program, marketing strategy, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.
| Dimension | Definition |
|---|---|
| Program | Name of the program |
| Campaign | Name of the campaign |
Measures
A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.
| Measure | Definition |
|---|---|
| Sent | Number of sent messages. |
| Bounce Rate | (Bounced / Sent) * 100% |
| Delivered Rate | (Delivered / Total Emails Sent) * 100% |
| Open Rate | (Opens / Delivered) * 100% |
| Open Rate (Adjusted) | (Opens / Delivered (Adjusted)) * 100%. Adjusted open rate to indicate performance of non-privacy protected mail clients. Learn more about the Open Rate(Adjusted) measure. |
| Unique Open Rate | (Unique Opens / Delivered) * 100% |
| Click-Through Rate | (Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. |
| Unique Click-Through Rate | (Unique Clicks / Delivered) * 100% |
| Responder Rate | (Responders / Delivered) * 100% |
| Conversion Rate | (Conversions / Delivered) * 100% |
| Unsubscribe Rate | (Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for campaigns. |
| Spam Complaints Rate | (Total Spam Complaints / Delivered) * 100% |
| Revenue Per Email | (Total Revenue / Total Delivered) |
Campaign Performance Table
For more details about the campaign performance, drill down on Program and Campaign. For complete summary of the campaign, including Key Performance Metrics, response trends and performance by device, click 
.
