Deliverability by ISP Dashboard
Note: This dashboard is available only to users with the Email Analytics Manager role.
This dashboard provides a tabular view of deliverability performance by ISP. Rates that exceed deliverability thresholds are shown in red.
This dashboard includes the following table:
To open the Deliverability by ISP dashboard:
- Click Insight on the side navigation bar, and select Interactive Dashboards.
- Click Dashboards > Analytics.
- On the Analytics page, select the Email tab and expand Deliverability.
- Click Deliverability Trends.
- Click View More Reports, and select Deliverability by ISP.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
Dimension | Definition |
---|---|
Region | Region |
ISP | ISP |
Measures
A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.
Measure | Definition |
---|---|
Sent | Number of sent messages. |
Hard Bounces | Number of emails classified as hard bounces (that is, email addresses that are not deliverable and will never become deliverable including messages that return codes stating "user does not exist" and "domain does not exist") |
Hard Bounce Rate | (Hard Bounces / Sent) * 100% |
Soft Bounces | Number of emails classified as soft bounces (that is, emails that are not deliverable, but might become deliverable if retried in the future). Retries on soft bounces by mail transfer agents (MTAs) are not recorded as additional sends. However, the soft bounces metrics does include the additional soft bounces that may result from the retries. |
Soft Bounce Rate | (Soft Bounces / Sent) * 100% |
Bounced | Number of unique bounced email addresses. Can be broken down by Bounce Reasons: Likely Bad Address - Hard; Likely Bad Address - Soft; Possible Block; MailBox Full or Related; Undetermined – Hard; Undetermined - Soft. Learn more about bounces. |
Bounce Rate | (Bounced / Sent) * 100% |
Delivered | Number of successfully delivered messages (that is, Sent minus Bounced) |
Delivered Rate | (Delivered / Total Emails Sent) * 100% |
Unique Opens |
Number of unique email opens by a recipient. How Responsys counts unique email opens differs slightly between standard and triggered launches:
|
Unique Open Rate | (Unique Opens / Delivered) * 100% |
Unique Clicks |
Number of unique clicks on a link in a message by a responder. How Responsys counts unique clicks differs slightly between standard and triggered launches:
|
Unique Click-Through Rate | (Unique Clicks / Delivered) * 100% |
Unsubscribes | Count of unsubscribes. Unsubscribes do not register as Clicks. Learn more about setting up the default unsubscribe action for campaigns. |
Unsubscribe Rate | (Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for campaigns. |
Spam Complaints | Number of all spam complaints as reported to Responsys by the ISPs. Only spam complaints from specific ISPs are considered in this metric. |
Spam Complaints Rate | (Total Spam Complaints / Delivered) * 100% |
Deliverability by ISP Table
Shows a summary of top-performing ISPs. You can analyze the top ISPs by deliverability metrics such as bounce rate and drill down to the region and domain name.