Segment Group Performance Dashboard

Note: This dashboard is available only to users with the Email Analytics Manager role.

The Segment Group dashboard provides a summary of the top-performing rules for a particular segment group and trends the performance over time.

Segment groups are defined on a profile list and are associated with a campaign. You can use segment groups to segment the profile list via rules. For more information about segment groups, see Understanding List Segmentations.

The performance metrics available from this dashboard include:

Open Rate
Click-Through Rate
Conversion Rate
Revenue per 1K emails

This dashboard includes the following charts and table:

Segment Group - Rule Performance Chart
Segment Group Rule Performance Trend Chart
Segment Group Performance Table

To open the Segment Performance dashboard:

Click Insight on the side navigation bar, and select Interactive Dashboards.
Click Dashboards > Analytics.
On the Analytics page, select the Email tab and expand Performance.
Click Segment Group.

Dimensions

A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.

Important: If you change a campaign’s name, folder, marketing program, marketing strategy, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.

Dimension	Definition
Segment Group	Segments of a profile list that share common characteristics
Segment Rule	Rules that are used to classify the groups
Sent Date	Day corresponding to the sent date
Campaign	Name of the campaign
Program	Name of the program
Subject Line	Subject line of the email message

Measures

A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.

Measure	Definition
Click-Through Rate	(Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate.
Open Rate	(Opens / Delivered) * 100%
Conversion Rate	(Conversions / Delivered) * 100%
Revenue Per 1K Email	(Total Revenue / Total Delivered) * 1000
Sent	Number of sent messages.
Bounce Rate	(Bounced / Sent) * 100%
Delivered Rate	(Delivered / Total Emails Sent) * 100%
Unique Open Rate	(Unique Opens / Delivered) * 100%
Unique Click-Through Rate	(Unique Clicks / Delivered) * 100%
Responder Rate	(Responders / Delivered) * 100%

Segment Group - Rule Performance Chart

Shows the top-performing rules for a segment group. Use the drop-down menu to switch between measures: Click-Through Rate, Open Rate, Conversion Rate, or Revenue Per 1K Email.

Segment Group Rule Performance Trend Chart

Shows trends the performance of the rules for a segment group over time. Use the drop-down menu to switch between measures: Click-Through Rate, Open Rate, Conversion Rate, or Revenue Per 1K Email.

Segment Group Performance Table

Provides tabular view of the segment group performance. You can drill down on Program and Campaign for a more detailed analysis.