KPI Metrics Dashboard

Important: The Mobile App Analytics dashboards are currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request. Customers also need to have the Infinity Streams Cloud Service SKU to access this feature.

Note: This dashboard is available only to users with the Mobile Apps Analytics Manager role.

The Mobile App Analytics dashboard helps marketers understand app user behavior and mobile app performance.

Marketers can understand app user behavior by tracking and analyzing 25 KPI metrics directly within Responsys.

Learn more by watching the video!

To open the KPI Metrics dashboard:

Important: To view the Mobile App Analytics dashboards, you must first enable this option in the Account settings.

Click Insight on the side navigation bar, and select Interactive Dashboards.
On the Analytics page, select the Mobile App Analyticstab.
Open the Dashboards drop-down, and click KPI Metrics.

Learn more about the measures and dimensions available for the Mobile Apps channel.

Summary of Key Performance Metrics

This chart provides a quick overview of the following key performance metrics for your app. See Measures for Mobile App Analytics for the metric definitions.

User Acquisition and Engagement Charts

These charts trend user acquisition and engagement metrics. Use these charts to see engagement and acquisition over time and analyze trends.

See Measures for Mobile App Analytics for the metric definitions.

Revenue Charts

These charts trend revenue performance metrics. Use these charts to see revenue over time and analyze trends.

See Measures for Mobile App Analytics for the metric definitions.

Uninstalls Charts

These charts provide you with trends for uninstalls and net new users for your app.

See Measures for Mobile App Analytics for the metric definitions.