SMS & MMS Campaign Performance Report

Note: This dashboard is available only to users with the SMS Analytics Manager role.

The Campaign Performance report provides granular analysis of SMS and MMS campaigns by performance metrics.

For a deeper analysis of a year, click the year in the Sent Year column. When viewing data for a specific year, click a month for a deeper analysis of that month. For a complete summary of an SMS or MMS campaign, including Key Performance Metrics, response trends and performance by device, click An image of the Campaign Detail icon in the Campaign Performance dashboard.

To open the Campaign Performance dashboard:

  1. Click The Insight icon Insight on the side navigation bar, and select Interactive Dashboards.
  2. On the Analytics page, select the SMS & MMS tab and expand Performance.
  3. Click Campaign.
  4. Select the channel you want from the Channel drop down list. You can show results for SMS, MMS, or both.

Learn more about the measures and dimensions available for the SMS and MMS channel.

Learn more