Important: If you have an account without Audience Designer and would like this feature enabled, please log in to My Oracle Support and create a service request. When Audience Designer is enabled for an account, existing classic filters can still be run, edited, and saved as another classic filter, but new classic filter cannot be created in the Filter Designer.

Use audiences to select members of a profile list who meet a variety of conditions across different types of profile and multi-channel behavioral data.

Each audience applies to a specific profile list. This means that you cannot use an audience you create for one list with another list.

You define audiences by combining up to 10 simple filters using AND, OR, and MINUS operations. This means that all filters combined using different OR, AND, or MINUS operators cannot exceed 10, but it’s possible to combine up to 10 filters with a single AND or OR operator (MINUS operator can only have two filters).

Note: Audiences do not support Classic Filters. For more information, see About Using Filters with Audiences.

After you publish the audience, you can analyze it to see the total audience counts and the count for each filter, and change the filters or the way they are connected. When you’re satisfied with the results, you can use the audience in programs and email campaigns.

Note: Data switches in Program do not support audiences. Data switches must use simple filters.

About creating and using audiences

Note: If Functional Access Control is enabled for your account, you must have the Data Director role to create and edit audiences.

To use an audience in programs and campaigns, you need to:

  1. Create simple filters for the profile list.
  2. Design the audience using the Audience Designer.
  3. Publish the audience.
  4. Optionally, run and analyze the audience to get counts for various filters and operations, and make adjustments as necessary.

About Using Filters with Audiences

Classic filters are filters created before Audience Designer was enabled for your account. The Audience Designer supports only Simple filters. This means that your Classic filters will work, but will not be able to use them in audiences.

You can edit existing Classic filters, but cannot create new ones from scratch.

Audiences and Organizational Access

If enabled for your account, the Organizational Access policy controls which objects (profile lists, filters, and audiences) a user can access. The availability of objects is based on the object’s and user’s organization assignment, and the functional role assigned to the user. For more information about Organizational Access Control, see Organizational Access and Targeting by Organization - Overview.

By default, audiences are assigned to the user's organizational units during creation. To view and change the organization assignment, click the arrow next to the audience name and select Access Control.

Next steps

Audiences, Overview, Audience, Creating, Creation, Configuration, Design, Publish, Run, Analyze, Filters, Organizational Access, Org Access, Org, Access Control

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