Understanding Campaign Message Content
The content of any campaign is the comprehensive promotional or transactional package distributed to your targeted audience.
Campaign messages can be HTML and/or plain text files, HTML forms,
and attachments (PDF files or Flash presentations). Content can also
incorporate text replacement fields for personalization
of the message for each recipient, as well as dynamic content (for example, different articles for recipients based on their expressed
interests).
Campaign content can include your direct marketing copy with information, links to offers, “calls to action”, and other types of automated communications between your company and your customers.
Other examples include automated welcome campaigns, periodic newsletters, reactivation and abandonment programs, cross-sell and up-sell campaigns or programs.
You can:
- Manage, organize, and reuse HTML, text, and images using the Content Library if it is enabled for your account.
- Create content—import files, images, and attachments; create original content; copy files from a web site; create text versions of HTML messages.
- Define dynamic content – Control dynamically inserted content when a recipient receives your campaign message or responds to an associated form.
- Manage hosted content – Manage and upload images and other files to be hosted by Oracle Responsys.
- Preview, edit, design content – Use the Campaign Designer commands, rich text editor, etc. to edit, assemble, and validate your messages, forms, and/or dynamic content.
- Customize message footers – Customize, download, and upload message footers (administrators only).
HTML and/or Plain Text Formatting
Your campaign message can be formatted with HTML or plain text.
- HTML message content – HTML-formatted messages can be personalized, built to support link tracking, contain images hosted by Responsys or at your designated site, include links to forms, Web pages, other campaigns, etc. You can easily create a text version of any HTML message.
- Text message content – Plain-text-formatted messages can be personalized, contain links to HTML-based campaigns, support clickthrough conversion tracking, and include long URL addresses.