Cohort Type: Number of Logos

The number of active logos refers to the total count of unique paying customers who are actively using the SaaS product within the defined time period, which is typically monthly or quarterly.

The Number of Logos cohort analysis groups active customers by acquisition month and the cohorts are spread over the rows as starting month. The columns track how many customers in the cohort are retained row by row.

The Number of Logos cohort type visualizes product adoption and ongoing customer satisfaction data.

Number of Logos Detail Reports

When you click the number in Number of Logos cells, you can view a report of the active customers for the month in that cohort.

These columns provide transaction-level details that support the summary figures in the Number of Logos reports.

Column	Description
SaaS Metric ID	This column displays the SaaS metric record ID.
Revenue Month End Date	This column displays the last day of the month in which revenue was most recently generated for this metric.
Subsidiary	This column displays the subsidiary of the transaction.
Customer	This column displays the customer for the transaction.
Item	This column displays the renewable item in the transaction.
Department	This column displays the department for the transaction.
Class	This column displays the class for the transaction.
Location	This column displays the location for the transaction.
Start Date	This column displays the start date of the transaction.
End Date	This column displays the end date of the transaction.
Term (Months)	This column displays the contract term in months.
Source Transaction	This column displays the transaction ID.
Source Line	This column displays the transaction line ID
Source Record Type	This column displays the transaction type.
Source Currency	This column displays the currency used in the transaction.
Acquisition Month End Date	This column displays the end date of the month for the cohort.
Total Contract Value (TCV)	This column displays the total contract value.

General Notices