Cohort Type: Logo Retention Rate
The Logo Retention Rate cohort analysis groups active customers by acquisition month and the cohorts are spread over the rows as starting month. The columns display the retention rate in the cohort row by row.
Logo Retention Rate displays the percentage of customer accounts that continue their subscriptions, regardless of subscription amounts. Each column in the cohort displays the percentage value calculated relative to previous month.
Logo Retention Rate Detail Report
When you click the percentage in Logo Retention Rate cells, you can view a report of the customers who churned in that cohort period.
These columns provide transaction-level details that support the summary figures in the Logo Retention Rate reports.
|
Column |
Description |
|---|---|
|
SaaS Metric ID |
This column displays the SaaS metric record ID. |
|
Revenue Month End Date |
This column displays the last day of the month in which revenue was most recently generated for this metric. |
|
Subsidiary |
This column displays the subsidiary of the transaction. |
|
Customer |
This column displays the customer for the transaction. |
|
Item |
This column displays the renewable item in the transaction. |
|
Department |
This column displays the department for the transaction. |
|
Class |
This column displays the class for the transaction. |
|
Location |
This column displays the location for the transaction. |
|
Start Date |
This column displays the start date of the transaction. |
|
End Date |
This column displays the end date of the transaction. |
|
Term (Months) |
This column displays the contract term in months. |
|
Source Transaction |
This column displays the transaction ID. |
|
Source Line |
This column displays the transaction line ID |
|
Source Record Type |
This column displays the transaction type. |
|
Source Currency |
This column displays the currency used in the transaction. |
|
Impact Category |
. |
|
Impact Subcategory |
. |