Design and Configuration: EV Charging Coach Emails

This section discusses the design, configuration options, and the user experience variations that are specific to the Electric Vehicle (EV) Charging Coach emails.

The EV Charging Coach email feature includes a series of emails sent to customers on Time of Use (TOU) rate plans who charge electric vehicles. The emails are intended to educate customers about how they can shift or stagger their EV charging to support the grid and save money on their electric bill.

Customers receive one of the following emails each week:

Introduction emails
Weekly Coach emails
Post-Bill Report emails

Each of these emails is comprised of a specified set of Load Shifting modules that are intended to help customers understand their TOU rate plan and educate them on how to save electricity and money.

Note:

Each email is comprised of individual modules. It is strongly recommended that you use the default order of the modules, as the emails were designed to be read from top to bottom, to provide the reader with an easy-to-understand message about their energy use. The default order of the modules for each email is listed in the following sections.

Configuration and user variation details are provided for each individual module and are included in the Email Module Appendix. Alternatively, you can access the details by clicking the module names listed in the following topics.

Introduction Emails

The EV Charging Coach experience starts with a series of three emails that are designed to welcome customers with electric vehicles to the EV charging experience, provide energy use insights, and offer tips on how to shift or stagger EV charging to reduce electricity costs.

The first week customers receive an introduction email that includes these modules, in order:

During the second week of the EV Charging Coach program, customers receive an email that is similar to the weekly email, but also includes additional information. This is the default list of modules, in order:

During the third week of the EV Charging Coach program, customers receive an email that is similar to the weekly email, but also includes the EV Best Time Off-Peak Module. This is the default list of modules, in order:

Weekly Emails

The weekly email is delivered to customers each week as part of the EV Charging Coach email program. It provides EV charging and energy use insights, as well as tips to help the customer save money. Customers begin receiving the weekly email after they receive their three introduction emails, and they do not receive the weekly email in weeks when they receive the post-bill report email.

The weekly email includes these modules, in order:

Post-Bill Report Emails

The Post-Bill Report email is delivered to customers at the end of each billing period, replacing the weekly email. It includes details about how the customer's electricity costs this month compared to costs from the previous month. It also provides insights on your EV charging for the month and identifies opportunities to save more during the upcoming billing period.

The Post-Bill Report email includes these modules, in order: