Table of Contents

• Title and Copyright Information
• Preface
  • Audience
  • Documentation Accessibility
  • Related Resources
  • Conventions
• 1 An Analyst’s Roadmap to Oracle Mobile Cloud, Enterprise
  • Why Do I Need Analytics?
  • What Do I Need to Know First?
• 2 The Basics
  • Touring the Analytics User Interface
  • Actions for (Almost) Any Report
    • Choosing an Application to Analyze
    • Choosing a Global Date Range
    • Applying a Global Filter
    • Controlling How the Tiles Look and Behave
    • Configuring the Charts on Tiles
    • Viewing a Report Across Time Zones
    • Adding a Favorite
    • Sending a Favorite and Other Reports to the Trash
    • Restoring a Favorite and Other Reports from the Trash
• 3 Users
  • Who’s Using My App?
  • What Kinds of Things Can I Do with Users and Sessions?
  • User and Sessions Reports: Try This First
  • Choosing a User Type to Analyze
  • Example: Creating a Users Report from the Users Category
  • Creating a Segment from a User Report
  • Why User Counts Can Vary
• 4 Funnels
  • What Are My Conversion Rates?
  • What Kinds of Things Can I Do with Funnels?
  • Funnel Reports: Try This First
  • Example: Creating a Funnel from the Funnels Category
  • How Filters Work in a Funnel Report
  • Using Funnels Effectively
  • Creating a Segment from a Funnel Report
  • Using the Funnels Actions Menu
• 5 Segments
  • How Do I Target the Right Users?
  • What Kinds of Things Can I Do with Segments?
  • Dynamic Segments: Try This First
  • Dynamic vs. Static Segments
  • When the Sequence of Steps is Important
  • Example: Creating a Dynamic Segment from the Segment Category
  • Creating a Segment from the Global Filter Selector
  • Editing Segments
  • Applying a Segment to a Report
• 6 Retention
  • How Long Are Users Sticking Around?
  • What Kinds of Things Can I Do with Retention?
  • Retention Reports: Try This First
  • Tracking Cohorts and User Groups: The Difference Between Retention and Funnels Analysis
  • Example: Creating a Retention Report from the Retention Category
  • Editing a Retention Report
  • Creating a Segment from a Retention Report
• 7 Campaigns
  • How Can I Engage with My Users?
  • What Kinds of Things Can I Do With Campaigns?
  • Campaigns: Try This First
  • Example: Creating a Campaign from the Campaigns Category
  • Looking at Campaign Details
  • Editing a Campaign
  • Setting Up Real-time and Scheduled Campaigns
  • Relaunching a Campaign That Failed to Launch
  • Relaunching Campaigns to Include New Segment Members
  • Relaunching a Campaign: Understanding Segment Error Messages
• 8 Troubleshooting Analytics Reports