Oracle Eloqua integration

You can integrate Oracle Unity with Oracle Eloqua to seamlessly send data between the two platforms.

Note: This integration is currently under controlled availability. To learn more about enabling this feature, contact Oracle Support.

Understanding Oracle Eloqua

Oracle Eloqua helps your organization by doing the following:

Provides cloud-based marketing software that delivers marketing automation for industries such as finance, health, media, real estate, sports, entertainment, and so on.
Simplifies marketing procedures by delivering leads targeted to new customers.
Helps manage and organize marketing segmentation and marketing workflow.

Exporting Oracle Unity segments to Oracle Eloqua allows you to do the following:

Use the Oracle Unity segments in Eloqua multi-step campaigns.
Send Oracle Unity segment data into Eloqua custom objects.
Send Oracle Unity segment data into Eloqua segments.
Use the data management and segmentation capabilities of Oracle Unity to enhance Oracle Eloqua marketing automation.

The image below shows the workflow of exporting segment data out of Oracle Unity into Oracle Eloqua.

Importing Oracle Eloqua campaign data into Oracle Unity allows you to do the following:

Track Oracle Eloqua campaign data in Oracle Unity Analytics.
Use Dashboard widgets to visualize and review Eloqua campaigns.
Do Campaign analysis on individual campaigns and create segments from that analysis.
Create Intelligent attributes and Segments using the campaign data. Learn how to create intelligent attributes from the Oracle Unity Developer Help Center.

The image below shows the workflow of importing Oracle Eloqua account, contact, and activity data into the Oracle Unity data model.