Creating a registration landing page

Important: The Oracle Eloqua WeChat app has been removed from the Oracle Cloud Marketplace and is no longer available for download. For customers with the app enabled, the app will remain active in its current form until December 1, 2022, after which the app will be sunset and no longer be available for use.

A landing page will help you to collect WeChat public information and synchronize it with your Eloqua contacts.

An image of a sample landing page.

You can create a registration landing page to collect WeChat follower information using the WeChat landing page generator cloud content service as a template. Alternatively, you can create a custom registration landing page.

WeChat users are directed to your registration landing page when they scan your QR code and follow your WeChat official account. The link to the registration landing page is included in the welcome message. The registration landing page should contain an Eloqua form to collect their information. A contact field in the form must be mapped to a contact's WeChat OpenID. You can create additional custom fields to map other WeChat information, such as the nickname.

Prerequisites:
  • A custom contact field to capture followers' OpenIDs is required. If you have multiple official accounts, you must create an OpenID field for each service account and one field for UnionIDs is recommended.

    An image of custom contact field creation.

  • (Optional) Create custom fields or a custom object (CDO) to map any WeChat social profile information needed for your use case, such as WeChat nickname, country, province, and city. For more details, see Configuring fields for the Eloqua-WeChat Integrator app.
  • Create a form to collect WeChat follower information based on your use case. For example: WeChat OpenID (required), email address (required), WeChat nickname, country, province, city, and a UnionID is required if you have multiple official accounts. The data type for these fields is Text and the field type is Textbox. The WeChat OpenID and UnionID must not be modified by the follower, so specify a hidden field type. You can add a hidden field with a fixed value of follow to map the follower's status (recommended).

    An image of a form used to collect WeChat follower information.

    Learn how to create forms in Oracle Eloqua.

To create a mobile registration landing page:

  1. In Oracle Eloqua, select AssetsAn image of the Assets icon, which is represented by a black pencil. > Landing Pages. The Landing Pages page is displayed.
  2. Click Create a Landing Page to open the Template Chooser window.

    An image of the Create a Landing Page option.

  3. Click Blank HTML Landing Page or Blank Landing Page, then click Choose.

    An image of the Create a Landing Page option.

    The Untitled Landing Page is displayed.
  4. Click Cloud Content to display the Cloud Content dialog.
  5. Search for the WeChat Registration LP Generator content service and then drag it in to the body of your landing page.

    An image of the WeChat Registration LP Generator content service.

    If you selected the Blank HTML Landing Page option, the WeChat Landing Page Generator is displayed. If you selected Blank Landing Page, double-click the Oracle logo to open the WeChat Landing Page Generator dialog.

    An image of the WeChat Registration LP Generator content service.

  6. Configure each element on the following tabs. The preview window automatically updates with your changes as you customize the landing page.
    • Style: Click a style to preview it on the left.

      An image of the style tab.

    • Logo: Input logo URL and adjust image size by dragging the scroll bar. The logo can be placed on the left, right, or centered.

      An image of the logo tab.

    • Name: Enter a title for the landing page. The name can be placed on the left, right, or centered.

      An image of the name tab.

    • Notes: Enter a description for the landing page. [Maximum 500 characters]

      An image of the notes tab.

    • Form Body: Select an Oracle Eloqua form and map the attributes. The WeChat OpenID and an email address are required. A UnionID is also required if you have multiple WeChat accounts. WeChat attributes can be automatically populated after a follower visits the registration landing page in the WeChat app. Once the form is submitted, the contact's information as well as the WeChat attributes are synched with Oracle Eloqua. Oracle Eloqua's form validation and form processing features are supported. If you have multiple accounts and a follower already registered for one of your accounts, the form is automatically populated with their contact information and their UnionID will link the follower to a single contact record for each account.

      An image of the form body tab.

    • Footer: Enter the footer content. The name can be placed on the left, right, or centered. [Maximum 500 characters]

      An image of the footer tab.

  7. Click Save.
  8. Test your landing page: open the URL of the landing page in browser. Alternatively, access the URL in the WeChat app:

    An image of a completed landing page in preview mode.

  9. Copy the URL of the landing page and insert it in your: welcome message, rich media message, or a template message.

Once a WeChat follower receives the message and clicks the link to your landing page, their WeChat public information is appended at the end of the URL. The landing page automatically captures the WeChat public information from the URL and automatically populates the information into relevant fields. Once a WeChat follower submits the landing page form, the information is automatically synchronized in Eloqua. If the submitted email address exists in Eloqua, the contact will be updated with the submitted information. If the submitted email address does not exist in Eloqua, a new contact is created.

Learn more

Creating a custom registration landing page

Landing pages

Eloqua-WeChat Integrator app

Oracle Eloqua AppCloud apps

WeChat Registration LP Generator, Cloud Content, registration landing page, WeChat public information