Campaign Performance by Org Hierarchy Dashboard
Note: This dashboard is available only to users with the Email Analytics Manager role.
This dashboard provides a roll-up view of email performance metrics by organizational hierarchies. For example, if the California organization includes the San Jose and San Francisco sub-organizations, the numbers for California include San Jose and San Francisco. Learn more about organizational access and targeting by organization and setting up organizational units.
This dashboard includes the following table:
To open the Campaign Performance by Org Hierarchy dashboard:
- Click
Insight on the side navigation bar, and select Interactive Dashboards. - Click Dashboards > Analytics.
- On the Analytics page, select the Email tab and expand Performance.
- Click Organization.
The Organization Performance dashboard opens.
- Click
View More Reports and select Campaign Performance by Org Hierarchy.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
| Dimension | Definition |
|---|---|
| Org Hier | Organization hierarchy. (Only applicable for accounts that use Targeting by Organization.) |
Measures
A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.
| Measure | Definition |
|---|---|
| Sent | Number of sent messages. |
| Bounce Rate | (Bounced / Sent) * 100% |
| Delivered Rate | (Delivered / Total Emails Sent) * 100% |
| Open Rate | (Opens / Delivered) * 100% |
| Unique Open Rate | (Unique Opens / Delivered) * 100% |
| Click-Through Rate | (Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. |
| Unique Click-Through Rate | (Unique Clicks / Delivered) * 100% |
| Responder Rate | (Responders / Delivered) * 100% |
| Conversion Rate | (Conversions / Delivered) * 100% |
| Unsubscribe Rate | (Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for campaigns. |
| Spam Complaints Rate | (Total Spam Complaints / Delivered) * 100% |
| Revenue Per Email | (Total Revenue / Total Delivered) |
Campaign Performance by Org Hierarchy Table
To drill down to child units, click 
.
