Deliverability by Sent Week Dashboard
Note: This dashboard is available only to users with the Email Analytics Manager role.
This dashboard helps you analyze deliverability performance by week. Learn more about analyzing deliverability in the Email Message Designer.
This dashboard includes the following charts and table:
- Bounce Rates by Sent Week Chart
- Unique Open and Click-Through Rates by Sent Week Chart
- Deliverability by Sent Week Table
To open the Deliverability by Sent Week dashboard:
- Click Insight on the side navigation bar, and select Interactive Dashboards.
- Click Dashboards > Analytics.
- On the Analytics page, select the Email tab and expand Deliverability.
- Click Deliverability Trends.
- Click View More Reports, and select Deliverability by Sent Week.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
Dimension | Definition |
---|---|
Sent Week | The days of Monday to Sunday corresponding to the sent date. An example value would be "Wk of Oct 05, 2015," which would cover the days of the 5th of October 2015 (Monday), the 6th of October 2015 (Tuesday), and the days up to and including the 11 of October 2015 (Sunday). |
Sent Date | Day corresponding to the sent date |
Measures
A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.
Measure | Definition |
---|---|
Sent | Number of sent messages. |
Hard Bounce Rate | (Hard Bounces / Sent) * 100% |
Soft Bounce Rate | (Soft Bounces / Sent) * 100% |
Unique Open Rate | (Unique Opens / Delivered) * 100% |
Unique Click-Through Rate | (Unique Clicks / Delivered) * 100% |
Hard Bounces | Number of emails classified as hard bounces (that is, email addresses that are not deliverable and will never become deliverable including messages that return codes stating "user does not exist" and "domain does not exist") |
Soft Bounces | Number of emails classified as soft bounces (that is, emails that are not deliverable, but might become deliverable if retried in the future). Retries on soft bounces by mail transfer agents (MTAs) are not recorded as additional sends. However, the soft bounces metrics does include the additional soft bounces that may result from the retries. |
Bounced | Number of unique bounced email addresses. Can be broken down by Bounce Reasons: Likely Bad Address - Hard; Likely Bad Address - Soft; Possible Block; MailBox Full or Related; Undetermined – Hard; Undetermined - Soft. Learn more about bounces. |
Bounce Rate | (Bounced / Sent) * 100% |
Delivered | Number of successfully delivered messages (that is, Sent minus Bounced) |
Delivered Rate | (Delivered / Total Emails Sent) * 100% |
Unique Opens |
Number of unique email opens by a recipient. How Responsys counts unique email opens differs slightly between standard and triggered launches:
|
Unique Clicks |
Number of unique clicks on a link in a message by a responder. How Responsys counts unique clicks differs slightly between standard and triggered launches:
|
Unsubscribes | Count of unsubscribes. Unsubscribes do not register as Clicks. Learn more about setting up the default unsubscribe action for campaigns. |
Unsubscribe Rate | (Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for campaigns. |
Spam Complaints | Number of all spam complaints as reported to Responsys by the ISPs. Only spam complaints from specific ISPs are considered in this metric. |
Spam Complaints Rate | (Total Spam Complaints / Delivered) * 100% |
Bounce Rates by Sent Week Chart
Shows bounce rates for a week. Click a data point to drill down to each day of the week.
Unique Open and Click-Through Rates by Sent Week Chart
Shows unique opens and click-through rates for a week. Click a data point to drill down to each day of the week.
Deliverability by Sent Week Table
Provides a tabular view of deliverability for the email channel. You can drill down on Sent Week.