Link Performance Dashboard

Note: This dashboard is available only to users with the Email Analytics Manager role.

This shows top-performing link categories, along with a detailed tabular view of the performance of each link in a campaign. Learn more about setting up link tracking in the Email Message Designer.

This dashboard includes the following charts and table:

To open the Link Performance dashboard:

  1. Click The Insight icon Insight on the side navigation bar, and select Interactive Dashboards.
  2. Click Dashboards > Analytics.
  3. On the Analytics page, select the Email tab and expand Performance.
  4. Click Link.

Dimensions

A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.

Important: If you change a campaign’s name, folder, marketing program, marketing strategy, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.

Dimension Definition
Link Category Link category
Program Name of the program
Campaign Name of the campaign
Link Name Link Name

Measures

A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.

Measure Definition
Click-Through Rate (Total Clicks / Delivered) * 100%
Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate.
Conversion Rate (Conversions / Delivered) * 100%
Revenue Total revenue associated with a particular campaign launch. Learn more about revenue tracking.
Unique Opens

Number of unique email opens by a recipient. How Responsys counts unique email opens differs slightly between standard and triggered launches:

  • For a standard launch, a unique email open is the first time that the message was opened by a recipient. For example, if a recipient opened a message from an iPhone and a laptop, Responsys will count that as one unique open for the message. Responsys stops counting unique opens for a standard launch after 90 days.
  • For a triggered launch, a unique email open is the first time a recipient opens a message for a launch during the last 90 days. This means that for a triggered launch running for a year, its unique opens are calculated every 90 days. The unique opens for the year will be the sum of the unique opens for each 90 day period. This is because triggered launches only launch once but may run over a long period of time. For example, if a recipient opens a message from a triggered launch in April, and then opens a message from the same triggered launch in October, Responsys would count two unique opens for that recipient for the triggered launch.
Sent Number of sent messages.
Bounce Rate (Bounced / Sent) * 100%
Responders Number of recipients (that is, unique individuals) who clicked on one or more links. Learn more about Link Tracking with the Email Message Designer.
Delivered Rate (Delivered / Total Emails Sent) * 100%
Open Rate (Opens / Delivered) * 100%
Open Rate (Adjusted) (Opens / Delivered (Adjusted)) * 100%. Adjusted open rate to indicate performance of non-privacy protected mail clients. Learn more about the Open Rate(Adjusted) measure.
Unique Open Rate (Unique Opens / Delivered) * 100%
Unique Click-Through Rate (Unique Clicks / Delivered) * 100%
Responder Rate (Responders / Delivered) * 100%
Unsubscribe Rate (Unsubscribes / Delivered) * 100%
Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for campaigns.
Revenue Per Email (Total Revenue / Total Delivered)

Top Performing Links by Click-Through Rate Chart

Top-performing link categories by Click-Through Rate. To analyze the links that are associated with a link category, click the link category to drill down to the detailed data.

An image of the Top Performing Links by Click-Through Rate chart on the Link Performance dashboard

Top Performing Links by Conversion Rate Chart

Top-performing link categories by Conversion Rate. To analyze the links that are associated with a link category, click the link category to drill down to the detailed data.

An image of the Top Performing Links by Conversion Rate chart on the Link Performance dashboard

Top Performing Links by Revenue Chart

Top-performing link categories by Revenue. To analyze the links that are associated with a link category, click the link category to drill down to the detailed data.

An image of the Top Performing Links by Revenue chart on the Link Performance dashboard

Link Performance Table

Provides a tabular view of the performance of each link in a campaign. You can drill down on Program and Campaign for a more detailed analysis.

An image of the Link Performance table on the Link Performance dashboard

Learn more