Reports for Commerce Website Traffic

You can analyze and report on your Commerce website traffic with several different features and services. Reports provide data that show the number of visitors to your site, specific pages visited, conversion rates, and revenue generated.

You can also gain more understanding about shopper behavior with reports. For example, SuiteCommerce Analytics Data can show the top items viewed by shoppers, the top keyword searches for specific shoppers, and more.

Review the following sections to learn more about the available options for tracking and reporting Commerce website traffic:

• SuiteCommerce Analytics Data

• Google Analytics 4 (with Google Tag Manager Commerce Extension)

• Google Analytics 4 (without Google Tag Manager Commerce Extension)

• Google Universal Analytics (without Google Tag Manager Commerce Extension)

• Site Builder Reports

Note:

To gain understanding about the performance of your Commerce website, see Application Performance Management (APM) for Commerce and Site Performance.

SuiteCommerce Analytics Data

SuiteCommerce Analytics Data feature uses cookies to capture detailed information about shopper behavior during visits to your Commerce website. This feature must be enabled in your NetSuite account. It comes with a companion extension to set up a banner and menu to obtain each shopper’s consent to have their data collected.

You can use the collected data to report on use cases like these:

• Shoppers who have not visited your website within a specified timeframe.

• Other items viewed by shoppers who purchased a particular item.

• Items a particular shopper viewed within a specified timeframe.

• Shoppers who added items to their cart but did not make a purchase.

The SuiteCommerce Analytics Data feature requires the following application versions:

• NetSuite 2021.2 or later

• SuiteCommerce 2021.2 or later

• SuiteCommerce Advanced (SCA) 2021.2 or later

If you have the required versions installed, see the following topics to learn how to get started with SuiteCommerce Analytics Data:

• SuiteCommerce Analytics Data Overview

• Setting Up the SuiteCommerce Analytics Data Feature

Google Analytics 4 (with Google Tag Manager Commerce Extension)

Important:

Google Analytics 4 (GA4) has replaced Google Universal Analytics (GAU) as Google’s cross-platform Analytics solution. All standard GUA properties stopped processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on July 1, 2024. See Migrating from Google Universal Analytics to Google Analytics 4 with GTM for information about migrating from GUA to GA4.

Google Tag Manager (GTM) is a free application provided by Google that lets you manage all your tags in one place. Tags can perform functions such as:

• Measure site traffic.

• Measure visitor behavior.

• Provide information about the impact of online advertising and marketing campaigns.

Note:

SuiteCommerce Advanced (SCA) customers must implement the Mont Blanc version or later to use this feature.

For SuiteCommerce and SCA 2018.2 and later, you need to install the SuiteCommerce GTM as part of your GTM set up.

To get started with GTM and Analytics, see:

Commerce Solution/Release	More Information
SuiteCommerce and SCA 2018.2 and later	Set Up Google Tag Manager Note: For implementations of SCA 2018.2 – 2022.2 using Google Analytics 4 with the Google Tag Manager Commerce Extension, review the data-layer structure of SCA version 2023.1 or later and compare it with your current version. With the release of SCA 2023.1, modifications were made in the data-layer code to comply with Google and correctly track information with Google Analytics events. For information about the suggested data-layer structure you should use, see Google Tag Manager Events Not Displaying in Data Layer Upon Checkout.
SCA Aconcagua and earlier (GTM is not supported for the Denali release of SCA)	Set Up Google Tag Manager (SuiteCommerce Advanced Aconcagua and Earlier)

The GTM feature supports the following events for the Google Analytics service:

SuiteCommerce SCA 2023.1.2 and Later	SCA 2023.1 and 2023.1.1	SCA 2018.2 – 2022.2	SCA Aconcagua and Earlier (Except Denali)
Google Analytics 4
Add Payment Information Add Shipping Information Add to Cart Add to Wishlist Checkout Guest Checkout Login Pageviews Product Clicks Product Detail Impressions Product Impressions Purchases Refund Remove from Cart Revenue Search Share Content Signup Transaction View Cart View Items Wishlist	Add to Cart Add to Wishlist Checkout Guest Checkout Login Pageviews Revenue Product Clicks Product Detail Impressions Product Impressions Purchases Signup Transaction View Cart View Items Wishlist Note: If you have implemented SCA 2022.2 or later, your development team can add the following events in your data layer: Add Payment Information Add Shipping Information Refund Remove from Cart Search Share Content	Add to Cart Add to Wishlist Guest Checkout Login Pageviews Purchases Signup Note: If you have implemented SCA 2022.2, your development team can add the following events in your data layer: Add Payment Information Add Shipping Information Refund Remove from Cart Search Share Content Note: For implementations of SCA 2018.2 – 2022.2 using Google Analytics 4 with the Google Tag Manager Commerce Extension, review the data-layer structure of SCA version 2023.1 or later and compare it with your current version. With the release of SCA 2023.1, modifications were made in the data-layer code to comply with Google and correctly track information with Google Analytics events. For information about the suggested data-layer structure you should use, see Google Tag Manager Events Not Displaying in Data Layer Upon Checkout.	Add to Cart Add to Wishlist Guest Checkout Login Purchases Pageviews Signup
Google Universal Analytics
Add to Cart Add to Wishlist Guest Checkout Login Pageviews Purchases Signup	Add to Cart Add to Wishlist Guest Checkout Login Pageviews Purchases Signup	Add to Cart Add to Wishlist Guest Checkout Login Pageviews Purchases Signup	Add to Cart Add to Wishlist Guest Checkout Login Pageviews Purchases Signup
Google Universal Analytics Ecommerce
Purchases Revenue	Purchases Revenue	Purchases Revenue	Purchases Revenue
Google Universal Analytics Enhanced Ecommerce
Add to cart Checkout Product clicks Product detail impressions Product impressions Purchases	Add to cart Checkout Product clicks Product detail impressions Product impressions Purchases	Add to cart Checkout Product clicks Product detail impressions Product impressions Purchases	Add to cart Checkout Product clicks Product detail impressions Product impressions Purchases

Google Analytics 4 (without Google Tag Manager Commerce Extension)

Google Analytics 4 (GA4) is a third-party analytics solution that helps you evaluate traffic on your website using data based on visitor tracking information.

Note:

Do not implement GA4 if you use GA4 with Google Tag Manager (GTM). Doing so causes duplicate tracking results. See Google Tag Manager for information about GTM.

GA4 can be implemented for the following types of Commerce websites:

Commerce Solution	Versions	Applications	More Information
SuiteCommerce	All	Shopping Checkout My Account	Enable Google Analytics 4 in NetSuite
Suite Commerce Advanced (SCA)	2022.2 and later	Shopping Checkout My Account	Enable Google Analytics 4 in NetSuite
	2022.1 2021.2 2021.1 2020.2 2020.1 2019.2	Shopping Checkout My Account	Customization required. See Enable Google Analytics 4 (SCA 2019.2 – 2022.1).
	2019.1 2018.2 Aconcagua Kilimanjaro Elbrus Vinson	Shopping Checkout My Account	Customization required. See Enable Google Analytics 4 (SCA Vinson – 2019.1).
	Mont Blanc Denali	Shopping Checkout My Account	Customization required. See Enable Google Analytics 4 (Denali – Mont Blanc).
	Pre-Denali	GA4 is not supported in pre-Denali SCA implementations. To implement GA4 on these sites, your development team will need to customize your site’s code and add Google Analytics events in your data layer.
ShopFlow	All	Reference ShopFlow	ShopFlow only supports basic Google Analytics functionality. See Google Analytics with ShopFlow and Site Builder.
Site Builder with Site Builder Extensions	All	Site Builder, Reference Checkout	Site Builder only supports basic Google Analytics functionality. See Google Analytics with ShopFlow and Site Builder.
Site Builder with Site Builder Extensions and an External Site (WSDK)	All	Site Builder, Reference Checkout, External Site (WSDK)	Site Builder only supports basic Google Analytics functionality. See Google Analytics with ShopFlow and Site Builder.

Google Universal Analytics (without Google Tag Manager Commerce Extension)

Important:

Google Analytics 4 (GA4) has replaced Google Universal Analytics (GAU) as Google’s cross-platform Analytics solution. All standard GUA properties stopped processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on July 1, 2024. See Google Analytics 4 for information about GA4, including information about migrating from GUA to GA4.

GUA is a third-party analytics solution that helps you evaluate traffic on your website using data based on visitor tracking information.

Note:

Do not implement the GUA feature if you use GUA with Google Tag Manager (GTM). Doing so causes duplicate tracking results. See Google Tag Manager for information about GTM.

GUA can be implemented for the following types of sites:

Commerce Solution	Versions	Applications	More Information
SuiteCommerce and SuiteCommerce Advanced	All	Shopping, Checkout, and MyAccount	GUA in Commerce Web Stores
Site Builder with Site Builder Extensions	All	Site Builder, Reference Checkout	GUA for Site Builder with Site Builder Extensions
Site Builder with Site Builder Extensions and an External Site (WSDK)	All	Site Builder, Reference Checkout, External Site (WSDK)	Step 5: GUA with Site Builder with Site Builder Extensions and an External Site (WSDK)

Site Builder Reports

Site Builder is a legacy Commerce solution provided by NetSuite. Site Builder provides the following reports, some of which are also available for SuiteCommerce and SuiteCommerce Advanced (SCA) websites.

Note:

While some Site Builder reports are also available for SuiteCommerce and SCA websites, more robust reporting options are now available for current versions of these Commerce solutions. You should use reporting tools, like SuiteCommerce Analytics Data, to analyze traffic for your SuiteCommerce or SCA site.

Reports	Description	Available With	SuiteCommerce/SCA Reporting Options
Page Hit Reports	Show the number of page views you receive on your site	Site Builder sites	—
Web Sales Reports	Provide data about the sales you receive from your site	Site Builder, SuiteCommerce, and SCA sites	SuiteCommerce Analytics Data, Google Analytics 4 (with Google Tag Manager Commerce Extension)
Keyword and Referrer Reports	Provide information about how visitors get to your site	Site Builder sites	—
Web Activity Reports	Provide data about the actions performed by individual visitors	Site Builder, SuiteCommerce, and SCA sites	SuiteCommerce Analytics Data, Google Analytics 4 (with Google Tag Manager Commerce Extension)
Internal Search Reports	Provide data about the items visitors searched for while viewing your site	Site Builder sites	—
Using Tracking Pixels for Analytics	Enable you to use third-party analytics tools for analyzing site traffic	Site Builder sites	—

Related Topics

Best Practices for Commerce Websites

Configure Instead of Customize

Manage and Maintain Images

Tips for SuiteScript Configuration and Code

Customize with Workflows

Marketing URL Parameters

Page Navigation and Redirection

General Notices