Enhancing a Page
Enhance a page when you want to change specific attributes, such as the title or meta description for an existing page.
To enhance a page:
-
Log in to Site Management Tools. For details, see Logging into Site Management Tools.
-
Go to the page you want to enhance.
For example, the URL for a facet listing of sports helmets is, http://mysite.com/accessories/sportshelmets. By going to that page and accessing the page settings menu, you can set the enhanced properties for the page.
-
Click the Edit Mode icon
from the site management toolbar. -
Select the ellipsis from the top-right corner of the site management toolbar and select Edit Page Settings.
-
Select the General subtab.
-
Fill out the fields using the following table for reference.
Field
Description
Heading
Enter a heading to display on the page. The heading displays only if the page template is configured to display it.
Tags
Add additional information to help identify the page when using the sort and filter tools. For details, see Content Tags and Filter Tools.
-
Select the Metadata subtab.
-
Fill out the fields using the following table for reference.
Field
Description
Title
Enter the title that you want to use to populate the HTML
titleelement on the page. Providing a descriptive title that includes the target keywords and accurately describes the page can improve the page's ranking on search result pages. Additionally, search engines often display this title on search result pages and link it to the page. Follow SEO best practices when creating page titles. For details, see SEO and Page Titles.Meta Description
Enter the text to populate the
contentattribute of themeta descriptionHTML element. The description entered here is an important SEO tool and is often displayed on search result pages as a description of the page. Setting a meaningful and accurate description that contains the target keywords can improve the ranking in search result pages. Use SEO best practices when writing descriptions. For details, see SEO and Meta Descriptions.Meta Keywords
Enter the text to populate the
contentattribute of themeta keywordsHTML element. It is important to follow SEO best practices when defining meta keywords. Using them incorrectly can have a negative impact on the page’s ranking on search result pages. -
Select the Layout subtab.
-
Choose the page layout that you want to apply. For details, see Site Management Tools Page Layout Selector.
-
Select the Advanced subtab.
-
If you have additional metadata to add to the
<head>section of the page, enter the HTML code in the Add to <head> field. -
Click Save.
-
Publish the changes. For details, see Review and Publish Content in Site Management Tools.