The sales detail report provides details about overall sales and site visits for the web store. The first page details overall sales measures for the selected period, including: net sales, units, order count, discounts, average order value and average order size. The second page details overall site visit measures for the selected period, including: site visit count, page view count, order count and conversion rate.
Trends for these measures are revealed using bar and line graphs. Upper and lower control limits indicate outliers.
