Business managers can use Oracle ATG Web Commerce promotions to highlight products and offer discounts as a way of encouraging customers to make purchases. Promotions typically fall into the following categories:
Specific amount off a particular product.
Specific amount off a whole order.
Percentage amount off a particular product.
Percentage amount off a whole order.
Specific amount or percentage off a product based on an attribute.
Free product or free order.
Free shipping for a specific product.
You can create promotions using Oracle ATG Web Commerce Merchandising (see the Merchandising Guide for Business Users).
For information on working with promotions, refer to the Understanding Promotions section of this book.
