Promotions are a way of encouraging a user to make a purchase by highlighting and offering discounts on products and services. Examples of promotion types include the following:
Specific amount off a particular product
Percentage amount off a whole order
Specific amount or percentage off a product based on an attribute
Free shipping for a specific product
Buy one, get one free
Free gift with purchase
This chapter discusses the back-end functionality that supports promotions as a part of the Oracle ATG Web Commerce pricing system.
See the Merchandising Guide for Business Users for information on creating promotions using Merchandising.
This chapter contains the following sections: