Experience Manager uses cartridges based on cartridge templates created by application development teams. These teams can create cartridge templates depending on the specific needs of your business. Cartridge templates define the data structure for a cartridge along with the initial data values for that data structure. Experience Manager copies the data from a cartridge template when creating a cartridge instance on a page.

Cartridge templates also specify the form-based authoring interface for the cartridge that business users see in Experience Manager when they configure the cartridge.