Vision and Strategy

Strategy: Business & Applications

Customers that have already embraced cloud technologies by deploying Siebel CRM on Oracle Cloud Infrastructure (OCI) have simultaneously reduced their total cost of ownership (TCO) dramatically while achieving performance improvements of over 50%. This architectural shift has an impact beyond operational, cost, and performance gains though; Siebel CRM on OCI serves as a catalyst for cost-efficient, accelerated innovation across the platform.

A vital gain accelerated and empowered through the combination of Siebel CRM on OCI is the transformation from “system of record” to “system of intelligence” by activating your CRM data. This data is a strategic asset built over decades, and it is crucial to leverage it in your organizational AI initiatives while continuing to secure and protect it.

• Data is your differentiator, your unique historical customer data is your differentiator, often integrated across multiple systems, and providing perfect leverage for cost-optimized AI. Your activated business data is a powerful tool for better informed decisions based on trends, customer behavior, and market insights.
• Streamlining processes by embedding AI to automate routine tasks frees up human resources and leads to increased efficiency and productivity.
• Agility and adaptation to digital channels, data privacy regulations, and constantly changing consumer behaviors pose obstacles, yet organizations with a robust CRM platform can pivot quickly. Adding AI capabilities to Siebel CRM provides simplicity on an existing reliable tech stack rather than adding complexity with additional solutions from multiple vendors.
• Scalability and performance delivered with the OCI platform provide high performance and flexibility for AI model training and inference.
• Data sovereignty and control with Oracle’s distributed cloud strategy enables organizations to choose where data resides. Sensitive data can stay on-premises, ensuring compliance with regional laws.

Strategy: Platform & Operations

Accelerating growth across CX for all industries is not solely a front-office requirement, but a need to provide a connected experience from front to back office. Applications, assets, people, and policies managed in back-office systems must be interconnected so that data and experiences can be integrated across the organization.

For example, there is not much point in having a great real-time digital commerce experience if you cannot see the inventory at a store near you at that moment or cannot schedule delivery reliably and instantly. Failure to recognize this often leads to application and data silos, operational inefficiencies, and increased costs as you piece together the puzzle and work with multiple technology vendors.

Our goal is to ensure Siebel CRM’s core platform capabilities, with over 30 years of industry solution expertise and engineering, provide synergy with industry solutions. Through composability, industry solutions offer more adaptability than today’s SaaS applications; more business functionality than today’s IaaS/PaaS clouds; and more innovation than today’s single-industry solutions.

Customers with Siebel CRM as their mission-critical customer application are in a unique position to take advantage of AI, cloud native operations, and microservices architecture, without looking at costly replacements or custom-built solutions.