Branding Process Overview

Use the following process when developing and applying your own branding:

  1. Determine your branding requirements in collaboration with your marketing organization and your portal branding administrator.

  2. Create new objects (images, style sheets, HTML objects, and JavaScript) as required to fulfill the branding requirements.

    See Understanding Branding Objects for more information.

  3. (Optional) Create any new branding element type definitions to support your requirements.

    See for Creating a New Branding Element more information.

  4. (Optional) Create and customize a macro set.

    See Defining Macro Sets and Macros.

  5. Create new header and footer definitions (for classic homepages and classic pages only) combining delivered and new branding elements. Typically, it is easier to clone an existing definition and modify it to suit your needs.

    See Defining Headers and Footers for more information.

  6. Create a branding theme definition using your new macro, header, footer, and theme style sheet definitions.

    See Assembling Branding Themes for more information.

  7. (Optional) Generate mapped theme style sheets for fluid components.

    See Generating Theme Style Sheets for Fluid Components for more information.

  8. (Optional) Create a navigation collection for custom homepage tabs.

    See Creating and Maintaining Navigation Collections for Custom Homepage Tabs for more information.

  9. Specify branding system-wide settings.

    See Configuring Branding System Options for more information.

  10. (Optional) Create any new user attribute type definitions to support your requirements.

    See Creating a New User Attribute Type for more information.

  11. (Optional) Make any portal- or user attribute-specific theme and branding assignments.

    See Assigning Branding Themes for more information.

  12. (Optional) Apply any component-specific branding to classic components.

    See Branding Classic Components for more information.

  13. (Optional) Apply an pagelet-specific branding to pagelets.

    See Maintaining Pagelet Branding Attributes for more information.